Heroku

heroku.com · sampled 2026-08-04 · confidence 0.94 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 6 colours

#cce2f3

#461586

#572a99

#694298

#9f7acc

#cfbfe2

Fonts

Avant Gardedisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: bold

Salesforce Sansbodycustom webfont

Logo

on dark

The logo features a stylized capital letter 'H' with geometric, slightly rounded cutouts inside a purple square icon, accompanied by the wordmark 'HEROKU' and smaller sub-branding text 'from Salesforce'.

Sampled from the mark

#ffffff#00a0e0#00ffff#0080ff#00a0a0

Source: header-img
Lightness: 0.87
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Heroku provides a fully managed cloud application platform that allows developers to build, deploy, and scale applications effortlessly. Designed to remove infrastructure complexity, it empowers modern development teams to focus entirely on writing software without managing servers. Heroku sets itself apart through a battle-tested, developer-centric platform that 'just works' out of the box.

Who it is for

Software engineers, web developers, tech startups, and enterprise engineering teams seeking a managed PaaS solution.

Values

Developer EmpathySimplicityBattle-Tested ReliabilitySeamless Scalability

Look and feel

Rounded corners, balanced layout, gradients, developer-focused, modern.

Reads as

developer-focusedmoderntech-forwardillustrativecrisp

Recurring motifs

isometric vector line-art drawingsfaint border boxesoutlined tech stack badges

Theme: light
Corners: rounded
Density: balanced
Borders: solid
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: line-art

Motion

Deliberate and functional motion featuring smooth fade-ins on scroll, crisp hover responses, and ambient looping illustrations.

Signature effects

Scroll-triggered fade-in revealsHover lifts on interactive elementsAmbient looping Lottie vector animationsCarousel page transitions via Swiper

Libraries detected

lottieswiper

Intensity: moderate
Speed: moderate
Easing: Smooth ease-out and custom cubic-bezier curves for fluid transitions.
Scroll animations: yes
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Developer-focused, Authoritative, Confident, Direct.

Tone

Developer-focusedAuthoritativeConfidentDirect

Voice

PragmaticEnablingReliableClear

Words it uses

BuildDeployScaleFully managedBattle-testedJust works

Words it avoids

Server managementComplex configurationHand-crafted infrastructure

Calls to action: Direct action verbs focused on creation and deployment, such as 'Get Started' or 'Deploy Now'.
Headline case: title

hero headline: Direct, authoritative, and focused on platform capability.
navigation labels: Functional, concise, and product-oriented.
meta description: Reassuring, punchy, and benefits-driven.

The recordwhat we measured, and how sure we are

How the brand reads

Heroku is a pioneer cloud Application Platform as a Service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud.

Known for

PaaS platform leadershipDeveloper experience (DX)Git-based deploymentsManaged add-ons and data services

Design personality

Professional, clean, and developer-first with rich purple brand accents over a crisp light background.

Design conventions

Light gray background containers (#FCFCFD)Deep purple accent highlights (#511A99)Structured grid navigationClear typography hierarchy

Writing style

Uses clean title-case headlines paired with concise, direct declarative sentences emphasizing platform capabilities and peace of mind.

Audience, inferred

Software developers, DevOps engineers, and technical leaders looking for managed cloud infrastructure.

Values, inferred

Developer ExperienceSimplicityReliabilityManaged Scale

Applying the brand

Use a clean light-mode layout dominated by crisp off-white (#FCFCFD) backgrounds. Incorporate deep purple (#511A99) for key headlines, container cards, and brand accents, balanced with soft neutral grays (#E5E6EB) for subtle borders and backgrounds. Keep text concise, highly structured, and developer-focused.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: WordPress
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Avant Garde, Salesforce SansCompany name found: Heroku

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/heroku.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from heroku.com on 2026-08-04. Own this brand? Claim it or report this page.