HAUME
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Logo
Sampled from the mark
- Source
- jsonld-org
- Lightness
- 0.95
- Transparent
- yes
- Plate colour
- #ffffff
The read
The company
Positioning
HAUME exists to bring mindfulness and elegance into the sanctuary of modern living. Based in Los Angeles, the brand serves discerning home keepers seeking curated luxury home goods, seasonal candles, and sacred everyday rituals. HAUME sets itself apart by blending intentional living with a deeply refined, elevated aesthetic.
Who it is for
Discerning home keepers, interior enthusiasts, and lifestyle mindful consumers seeking luxury home fragrance and intentional rituals.
Values
IntentionalitySacred RitualRefinementLuxury LivingMotion
Subtle, ambient transitions create a calm, luxurious experience, utilizing smooth card hover effects and slow-fading background elements.
Signature effects
ambient background looping fades over 4000mssmooth hover element transitions with 450ms custom bezier easing- Intensity
- subtle
- Speed
- moderate
- Easing
- custom cubic-bezier smooth curves with soft ease-in-out endings
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- no
Voice
The voice reads refined, serene, luxurious, elevated.
Tone
refinedsereneluxuriouselevatedVoice
curatedintentionalsophisticatedWords it uses
sacred ritualsseasonal candlesintentional livingrefined home keeperWords it avoids
cheapdiscountmass marketbargain- Calls to action
- Minimalist and direct label navigation style.
- Headline case
- upper
- hero headline
- Evocative, luxurious, and modern uppercase branding
- navigation
- Clean, restrained, and uppercase minimalist
The recordwhat we measured, and how sure we are
How the brand reads
HAUME is a Los Angeles-based luxury home lifestyle brand offering seasonal candles, sacred rituals, and curation for intentional living.
Known for
Seasonal luxury candlesSacred home ritualsRefined interior lifestyle aestheticsDesign personality
Minimalist, sleek, and dramatic dark-mode aesthetic anchored by deep black backgrounds and stark, high-contrast typography.
Design conventions
Dark-mode luxury aestheticUppercase minimalist typographyHigh-contrast monochrome paletteMinimal UI noise with clean structural navigationWriting style
Concise, sophisticated language focused on lifestyle concepts like sacred rituals, intentionality, and refined living.
Audience, inferred
Discerning consumers and luxury lifestyle enthusiasts looking for premium home scents and mindful home decor.
Values, inferred
IntentionalitySacred RitualRefinementLuxury LivingApplying the brand
Use a dark-mode palette anchored on deep black background (#000000) with stark white text. Keep slide layouts minimalist, spacious, and typographic with strong, clean hierarchy and ample negative space.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Shopify
- Overall confidence
- 0.36
- Font confidence
- 0.00
- Schema version
- v2
The score was built from
Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts not foundCompany name found: HAUMENothing could fill
visual_stylecontrast_violationfirst_impressionConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 22 fields
- description
- 0.00
- fonts
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- palette
- 0.00
- tagline
- 0.00
- visual_style
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- copywriting
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- secondary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/haume.co
curl https://api.extractbrand.dev/v1/brands/haume.co \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from haume.co on . Own this brand? Claim it or report this page.