The logo features stylized back-to-back 'H' glyphs made of thick geometric lines forming a bracket-like icon, accompanied by the bold uppercase wordmark 'HARWIG'.

Harwig

harwig.nl · sampled · confidence 0.94 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

Sairadisplaycustom webfont

Headline setting

Harwig

Set in our own face at their measurements — this page loads no brand fonts.

Headline case
uppercase
Headline tracking
normal
Headline weight
extrabold
The logo features stylized back-to-back 'H' glyphs made of thick geometric lines forming a bracket-like icon, accompanied by the bold uppercase wordmark 'HARWIG'.

The logo features stylized back-to-back 'H' glyphs made of thick geometric lines forming a bracket-like icon, accompanied by the bold uppercase wordmark 'HARWIG'.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Harwig's site as it was sampled

The read

The company

Positioning

Harwig is a long-standing Dutch technical installation company with over 115 years of expertise delivering reliable, future-proof engineering solutions. They specialize in electrical engineering, security technology, data centers, and technical building management tailored to demanding public and private sectors. By combining deep domain familiarity with technical mastery, Harwig ensures operational continuity and high-performing environments for its clients.

Who it is for

Facility managers, public sector procurement teams, and corporate operations directors in healthcare, education, government, and industrial sectors.

Values

ReliabilityFuture-focused innovationSector expertiseQuality craftsmanship

Look and feel

Sharp corners, balanced layout, technical, industrial.

Reads as

technicalindustrialmoderncorporateprofessional

Recurring motifs

dotted divider linesthin horizontal borderslarge faint background watermark logo motif
Theme
light
Corners
sharp
Density
balanced
Borders
solid
Shadows
none
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
technical workers on construction sites, engineers installing building HVAC and electrical systems, close-ups of technical craftsmanship
Imagery composition
candid on-site portraits, action shots, dynamic angles, rectangular grid crops
Imagery grading
natural, high contrast, clean industrial lighting

Motion

Responsive and functional reveals: page content shifts quickly on scroll while interactive cards smooth out user movement over 200ms to 400ms.

Signature effects

Fast 200ms hover state transitions on interactive elementsScroll-triggered content revealsSmooth slide transitions across featured content lists

Libraries detected

gsapswiper
Intensity
subtle
Speed
fast
Easing
smooth ease-out deceleration
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Professional, Experienced, Dependable, Direct.

Tone

ProfessionalExperiencedDependableDirect

Voice

AuthoritativePracticalReassuringClient-focused

Words it uses

Techniek die werktThuis in jouw wereldExperts in techniekToekomstgerichtInstallatietechniek

Words it avoids

Revolutionary techDisruptiveNext-gen startupCheap solutions
Calls to action
Direct, service-oriented, action-driven statements in clear Dutch.
Headline case
upper
hero headline
Bold, direct, and uppercase, asserting domain authority.
meta description
Reassuring, heritage-focused, emphasizing 115 years of proven reliability.
navigation
Structured, functional, organized by practical domain and target sector.
The recordwhat we measured, and how sure we are

How the brand reads

Harwig designs, implements, and maintains complex electrical, security, and technical installations for specialized industries across the Netherlands.

Known for

115+ years of engineering heritageData center technical infrastructureSpecialized installations for healthcare, education, and government facilities

Design personality

Clean, pragmatic, and industrial with modern teal accents anchored by a stable, high-contrast light background.

Design conventions

Sector-based navigationHigh-contrast color-coded specialty blocksUppercase bold headlinesHeritage-based trust markers

Writing style

Concise, outcome-oriented statements written in upper-case for primary hooks and clear Dutch domain terminology.

Audience, inferred

B2B enterprise clients, project managers, and public administrators requiring trustworthy engineering and building installations.

Values, inferred

ReliabilityFuture-proof technologyDeep industry insightLong-term partnership

Applying the brand

Design slides with a modern light-mode canvas (#F5F5F3) using deep teal (#037E82) for structural headers and vibrant green-teal (#00AB97) sparingly for key metrics, callouts, and buttons. Maintain strong contrast using dark charcoal tones (#0A0C0F) for body copy, avoiding complex decoration in favor of clean grid alignments.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: SairaCompany name found: Harwig

Nothing could fill

contrast_violation

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.30
contrast
0.30
audience
0.85
background
0.85
brand_intelligence
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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