Granola
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- regular
Logo
A lowercase wordmark for 'granola' set in a bold, customized serif typeface with distinctive curved terminal flourishes, accompanied by a small stylized flower or starburst icon.
- Source
- header-img
- Transparent
- no
The page we read
The capture every value above was read from. Its top, at readable scale.

The read
The company
Positioning
Granola provides an AI-powered notepad designed specifically for professionals managing back-to-back meetings. By automatically synthesizing meeting notes and offering contextual AI chat that understands active workflows, Granola eliminates administrative overhead. The platform sets itself apart by integrating seamlessly into daily routines across devices, including native support for Apple Watch.
Who it is for
Busy professionals, executives, and knowledge workers trapped in back-to-back meetings who need effortless note-taking and contextual AI assistance.
Values
EfficiencyContextual IntelligenceSeamless IntegrationFocusLook and feel
Rounded corners, spacious layout, editorial, modern.
Reads as
editorialmodernsophisticatedSaaStypographicRecurring motifs
light warm gray background blocksdark contrasting bandsdelicate divider lines- Theme
- light
- Corners
- rounded
- Density
- spacious
- Borders
- solid
- Shadows
- subtle
- Gradients
- no
- Icons
- outlined
- Illustration
- none
- Photography
- full-color
- Imagery shows
- software user interfaces, meeting note cards, app windows, and abstract textured graphics
- Imagery composition
- centered product mockups with ample negative space and clean card containers
- Imagery grading
- natural tones inside software windows, vibrant olive green background accents
Motion
Subtle and refined: navigation pills and download buttons smoothly transition colors and shadows over 300ms ease-out curves, while subtle looping opacity cycles and gradient text shifts gently highlight active elements.
Signature effects
smooth navbar container color and shadow transitionsbutton color and hover transitions over 300mslooping pulsing opacity indicatorsgradient text background shifts on key highlights- Intensity
- subtle
- Speed
- fast
- Easing
- ease-out with snappy cubic-bezier transitions
- Scroll animations
- yes
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Direct, Efficient, Modern, Helpful.
Tone
DirectEfficientModernHelpfulVoice
ClearConciseProductivity-focusedWords it uses
AI notepadback-to-back meetingsAI chatcontextual AIWords it avoids
bloated enterprise softwaremanual transcriptiondisruptive workflow- Calls to action
- Short, direct action-oriented phrases such as 'Learn more →' and 'Download'.
- Headline case
- sentence
- hero headline
- Direct, value-proposition focused, highlighting target pain point ('back-to-back meetings').
- navigation labels
- Descriptive, functional, and product-driven.
- CTA
- Action-oriented and minimalist.
The recordwhat we measured, and how sure we are
How the brand reads
Granola builds an AI notepad and contextual chat assistant tailored for people with dense meeting schedules. It automatically captures insights and provides intelligent queries based on current work contexts.
Known for
AI meeting notesContext-aware AI chatMinimalist productivity toolsDesign personality
Light-mode, clean, modern, and uncluttered, dominated by crisp white backgrounds with dark charcoal text and vibrant lime/olive accent colors.
Design conventions
Floating navbar pillsSentence-case hero headersHigh contrast dark text on light backgroundsClean typography with minimal structural clutterWriting style
Short, punchy sentences focusing immediately on practical benefits without jargon or excessive fluff.
Audience, inferred
Professionals, founders, managers, and remote workers who spend significant portions of their workday in consecutive meetings.
Values, inferred
EfficiencyContextual IntelligenceSeamless IntegrationFocusApplying the brand
Use a stark light background (#FFFFFE) with deep charcoal typography (#262627). Introduce key data points or active highlights using bright lime accent accents (#B0C04A or #94F27F) sparingly. Keep layouts spacious, card-based, and focused on readability.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.84
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color not foundFonts found: quadrant, melangeCompany name found: GranolaNothing could fill
secondaryConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 23 fields
- description
- 0.00
- industry
- 0.00
- secondary
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- palette
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/granola.ai
curl https://api.extractbrand.dev/v1/brands/granola.ai \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from granola.ai on . Own this brand? Claim it or report this page.