Grafana Labs
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 6 colours
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
A stylized swirl/whirlpool logo mark rendered in warm orange, red, and golden tones, representing data flow and observability.
Sampled from the mark
- Source
- header-img
- Lightness
- 0.31
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Grafana Labs provides a full-stack observability platform built on open standards to avoid vendor lock-in and ensure system reliability. They serve engineering teams, DevOps professionals, and enterprise IT leaders managing modern software infrastructure in the agentic AI era. By unifying metrics, logs, traces, profiles, and business data into one AI-powered platform, Grafana Labs delivers unmatched visibility for both monitoring AI systems and leveraging AI for operational performance.
Who it is for
DevOps engineers, Site Reliability Engineers (SREs), system architects, and technical leaders managing complex infrastructure and AI-driven applications.
Values
Open standardsFlexibility without lock-inReliabilityUnified observabilityLook and feel
Rounded corners, balanced layout, gradients, technical, modern.
Reads as
technicalmoderndata-densemodularvibrantRecurring motifs
Soft pastel mesh gradientsdark contrast feature blocksbento grid arraysfloating rounded UI cardscircular integration node constellations- Theme
- light
- Corners
- rounded
- Density
- balanced
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- outlined
- Illustration
- flat
- Photography
- full-color
- Imagery shows
- UI dashboard screenshots, data visualizations, community members at events, and company partner logos
- Imagery composition
- Framed software interface UI cards, modular bento grids, and photography collage grids
- Imagery grading
- High-contrast dark UI screenshots juxtaposed against light page backgrounds and vibrant gradient headers
Motion
Continuous background ambient drift: absolute elements execute ultra-slow linear transform loops while interactive elements respond with snappy cubic-bezier transitions.
Signature effects
Ultra-slow linear background transform drift loopsQuick 150-300ms hover state transitionsMotion-reduce fallbacks for animated elements- Intensity
- subtle
- Speed
- slow
- Easing
- Smooth linear background looping paired with snappy ease-out hover curves.
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Authoritative, Direct, Technical, Modern.
Tone
AuthoritativeDirectTechnicalModernVoice
ClearConfidentEnterprise-readyWords it uses
full-stack observabilityagentic eraopen standardsavoid lock-inunifies metrics, logs, traces, profilesWords it avoids
proprietary siloblack boxvendor lock-inlegacy monitoring- Calls to action
- Short, utilitarian navigation and high-intent action labels.
- Headline case
- sentence
- hero headline
- Symmetrical, punchy, and modern value statements.
- meta description
- Benefit-driven enterprise summary focused on flexibility and technical capabilities.
The recordwhat we measured, and how sure we are
How the brand reads
Grafana Labs provides an open-source and cloud-hosted observability platform that aggregates metrics, logs, traces, and profiles into a unified interface.
Known for
Open-source data visualization dashboardsVendor-neutral unified observabilityGrafana Cloud monitoring ecosystemDesign personality
Clean, technical light-mode web layout balanced by vibrant accent blues and understated background neutrals.
Design conventions
Light neutral base canvas (#F5F5F6)High-contrast dark typographyVibrant blue CTA buttons (#1B55F5)Technical metadata and dual-purpose hero copyWriting style
Parallel phrase structures, highly technical nomenclature, and direct, confident benefit statements.
Audience, inferred
Software developers, SREs, and IT leaders who prioritize open technology standards and high-performing infrastructure.
Values, inferred
Open standardsVendor flexibilityUnified data visibilityReliability at scaleApplying the brand
Build presentations using a light canvas (#F5F5F6) with high-contrast text (#101115). Use energetic electric blue (#1B55F5) for primary visual focus, callout boxes, or button-style elements, maintaining an airy, technical enterprise feel with ample structural spacing.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.94
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Poppins, InterCompany name found: Grafana LabsConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/grafana.com
curl https://api.extractbrand.dev/v1/brands/grafana.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from grafana.com on . Own this brand? Claim it or report this page.