Florida International University in Miami, FL
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- bold
Logo
on lightThe FIU logo consists of bold, blocky sans-serif letterforms ('FIU') rendered in a solid, high-contrast, modern athletic style. The footer version pairs this acronym alongside the full 'FLORIDA INTERNATIONAL UNIVERSITY' wordmark stacked on two lines.
Sampled from the mark
- Source
- header-img
- Lightness
- 0.11
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Florida International University is a leading top-tier public research university based in Miami, Florida. It exists to serve local and global students, researchers, and community members by driving talent development, economic impact, and higher education innovation. FIU distinguishes itself through its strategic South Florida locations, high-impact research, and strong civic integration across Miami and international markets.
Who it is for
Prospective and current undergraduate and graduate students, faculty, researchers, alumni, and community partners in Miami and globally.
Values
InnovationTalent DevelopmentExcellence in ResearchCommunity LeadershipGlobal ImpactLook and feel
Sharp corners, spacious layout, collegiate, academic.
Reads as
collegiateacademicauthoritativevibrantstructuredRecurring motifs
Horizontal divider lines separating statisticslight-gray card containersuppercase eyebrow section labels in uppercasebold underlined text links- Theme
- light
- Corners
- sharp
- Density
- spacious
- Borders
- solid
- Shadows
- none
- Gradients
- no
- Icons
- filled
- Illustration
- none
- Photography
- full-color
- Imagery shows
- Students engaging in campus activities, researchers in lab settings, outdoor field work in Florida ecosystems, aerial campus views
- Imagery composition
- Vertical portrait crops alongside body text, full-width banner backgrounds, natural ambient lighting
- Imagery grading
- Vibrant, high-contrast, natural outdoor light with rich blue and warm yellow tones
Motion
Functional, responsive institutional transitions with snappy hover states and smooth decorative animations.
Signature effects
Fast 150ms-200ms button hover color transitionsSmooth ease-out keyframe reveals- Intensity
- subtle
- Speed
- fast
- Easing
- smooth cubic-bezier and standard ease-out curves
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Academic, Authoritative, Civic-minded, Forward-looking.
Tone
AcademicAuthoritativeCivic-mindedForward-lookingVoice
InstitutionalInformativeDirectProudWords it uses
Top public universityTalent and innovationRankings & FactsMission and VisionWords it avoids
Cheap degreesEasy admissionCasual vibe- Calls to action
- Direct, clear, navigation-focused institutional actions
- Headline case
- title
- hero headline
- Prominent, official, and institutional
- navigation and utility links
- Direct, functional, and organized
The recordwhat we measured, and how sure we are
How the brand reads
Florida International University (FIU) is a premier public university in Miami, FL, dedicated to advancing student success, research, and economic growth.
Known for
Top public university status in FloridaMiami location and global reachStrong engineering, research, and academic programsDesign personality
Clean, traditional academic portal with modern dark blue and gold accents set on a light, neutral background.
Design conventions
Structured institutional navigation barClear visual hierarchy anchored by official university navy blue (#081E3F / #061D3D) and gold (#FFCC00)Multi-campus navigational breakdownWriting style
Institutional, direct, fact-driven sentence structures prioritizing reputation, location, and clear information hierarchy.
Audience, inferred
Prospective students, parents, researchers, faculty, and academic stakeholders.
Values, inferred
InnovationTalent DevelopmentGlobal & Local ImpactAcademic ExcellenceApplying the brand
Use a crisp light-mode background (#F7F7F7) paired with deep navy blue (#081E3F) for structural headers and body text. Use bright gold (#FFCC00) sparingly as an accent for key metrics, callout blocks, or primary buttons.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.94
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color extractedFonts found: proxima novaCompany name found: Florida International University in Miami, FLNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 23 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- font_availability
- 0.30
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- background
- 0.85
- brand_intelligence
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- palette
- 0.85
- positioning_statement
- 0.85
- primary
- 0.85
- secondary
- 0.85
- text
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/fiu.edu
curl https://api.extractbrand.dev/v1/brands/fiu.edu \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from fiu.edu on . Own this brand? Claim it or report this page.