Figma

figma.com · sampled 2026-08-04 · confidence 0.67 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

background

Fonts

figmaSansdisplaycustom webfont

Headline case: none
Headline tracking: tight
Headline weight: medium

Logo

Sampled from the mark

#000000#ff4040#ff8040#00c0ff#8040ff

Source: jsonld-org
Lightness: 0.07
Transparent: no
Plate colour: #000000

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Figma exists to unite the entire product development lifecycle within a single, collaborative digital canvas. Serving designers, software engineers, and product teams, Figma bridges the gap between creative ideation, code execution, and AI workflows. It distinguishes itself by seamlessly combining vectors, prototyping, developer handoff, slide presentations, and site publishing into one unified real-time environment.

Who it is for

Product teams, digital designers, software developers, and creative operations professionals.

Values

CollaborationInfinite creativityUnified workflowsAI-powered speed

Look and feel

Pill corners, spacious layout, minimal, clean.

Reads as

minimalcleanmodernspaciousproduct-focused

Recurring motifs

thin divider linesfloating UI tool cardspill-shaped black call-to-action buttons

Theme: light
Corners: pill
Density: spacious
Borders: solid
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: UI design canvas overlays, design tools, graphics, digital interfaces, typography examples
Imagery composition: floating UI cards, collage style layouts, generous whitespace, sharp croppings
Imagery grading: vibrant, natural contrast, unedited high-saturation design elements

Motion

Gentle, deliberate fades introduce content sections while slow background rotations provide continuous visual interest.

Signature effects

1250ms linear fade-in opacity transitions on major text blocks and listsContinuous 25000ms looping rotation on structural container elements

Intensity: subtle
Speed: moderate
Easing: Linear and continuous timing curves.
Scroll animations: no
Hover effects: no
Honours reduced motion: yes

Voice

The voice reads Empowering, Modern, Precise, Innovative.

Tone

EmpoweringModernPreciseInnovative

Voice

DirectForward-thinkingCapability-focused

Words it uses

collaborative canvasintelligent canvasinfinite creativityprompt to codeon-brand assets at scale

Words it avoids

siloed designstatic mockupswaterfall processhand-off friction

Calls to action: Action-oriented and direct commands, such as 'Get started' or capability-driven product prompts.
Headline case: sentence

hero headline: Bold, inspiring, and focused on creative capability.
navigation labels: Descriptive, feature-led, and explicit about product utility.
CTA: Direct, inviting, and low-friction.

The recordwhat we measured, and how sure we are

How the brand reads

Figma is a collaborative cloud-based design and product platform that connects ideation, prototyping, coding, and site publishing in a single workspace.

Known for

Real-time multiplayer design collaborationDev Mode for code handoffInteractive prototyping and vector illustrationFigJam digital whiteboarding

Design personality

Clean, highly spacious, and modern with a dominant bright white layout anchor contrast-balanced by crisp dark typography.

Design conventions

Light-mode dominant canvas (#FEFEFE background)High-contrast dark charcoal and black text hierarchyFeature-first navigation with action descriptions

Writing style

Action-driven short declarative statements paired with feature-first action verbs (e.g., 'Prompt to code', 'Translate designs into code').

Audience, inferred

UX/UI designers, product managers, design system leads, and front-end developers.

Values, inferred

CollaborationInfinite creativityUnified workflowsAI-powered speed

Applying the brand

Design slides with a light-mode layout using clean white space (#FEFEFE) and dark text (#050505). Structure content using clear, concise headline-to-body hierarchy, leaning on vibrant product highlights sparingly while keeping the background crisp and minimal.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.67
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color not foundFonts found: figmaSansCompany name found: Figma

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
logo_description: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/figma.com

curl https://api.extractbrand.dev/v1/brands/figma.com \
  -H "Authorization: Bearer YOUR_API_KEY"

Read the quickstart

Or sample your own site →

Sampled from figma.com on 2026-08-04. Own this brand? Claim it or report this page.