Elastic

elastic.co · sampled 2026-08-04 · confidence 0.63 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 2 colours

#d5d6da

#293555

Fonts

MierBdisplay

Headline case: none
Headline tracking: tight
Headline weight: bold

Interbodygoogle

Logo

on dark

The Elastic logo features a stylized geometric mark composed of a white circular cluster/cluster of shapes resembling interconnected nodes or data particles, accompanied by the wordmark 'elastic' in a clean lowercase sans-serif typeface.

Sampled from the mark

#ffffff

Source: inline-svg
Lightness: 1.00
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Elastic provides The Elasticsearch Platform to power enterprise data insights and search outcomes. Designed for organizations handling large data volumes across financial services, manufacturing, public sector, and retail, Elastic accelerates time to insight with scalable search capabilities. By enabling better data retrieval, Elastic helps enterprises turn complex log and operational data into actionable answers.

Who it is for

Enterprise technology leaders, data engineers, developers, and IT operators across public sector, finance, manufacturing, and retail.

Values

Data velocityEnterprise search excellenceActionable intelligenceScalable observability

Look and feel

Rounded corners, spacious layout, enterprise, technical.

Reads as

enterprisetechnicalcrispcleanstructured

Recurring motifs

large typography metricsmulti-column feature gridsdark contrast CTA blocksrounded card boundaries

Theme: light
Corners: rounded
Density: spacious
Borders: solid
Shadows: subtle
Gradients: no
Icons: outlined
Illustration: flat
Photography: full-color
Imagery shows: software user interfaces, technical infrastructure imagery, developers working, abstract tech graphics
Imagery composition: card thumbnail crops, wide hero placement, clean framing with high contrast background cards
Imagery grading: saturated blues, natural lighting, crisp contrast

Motion

Functional, precise reveals with ambient background motion: navigation dropdowns slide and fade in over 250ms while search glows and marquee tracks glide continuously.

Signature effects

Navigation dropdown fade-and-slide reveal over 250msLooping 30-second search input glow shiftContinuous 60-second horizontal marquee scroll

Libraries detected

swiper

Intensity: subtle
Speed: fast
Easing: Linear directional transitions combined with steep deceleration curves
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Professional, Direct, Enterprise-focused, Results-driven.

Tone

ProfessionalDirectEnterprise-focusedResults-driven

Voice

AuthoritativeAction-orientedClearSolution-focused

Words it uses

Elasticsearch PlatformRetrievalTime to insightContext engineeringEnterprise solutions

Words it avoids

Basic searchSimple lookupManual data entry

Calls to action: Action-driven direct imperativist
Headline case: sentence

hero headline: Punchy, value-led, and rhythmic
navigation subtext: Technical, practical, and action-oriented
call to action: Direct, low-friction, and task-focused

The recordwhat we measured, and how sure we are

How the brand reads

Elastic builds enterprise search and data platforms that help organisations harvest, search, and analyse massive volumes of log and operational data. Their Elasticsearch Platform accelerates data retrieval to deliver clear insights and enterprise outcomes.

Known for

ElasticsearchLog analytics and observabilityEnterprise vector and contextual search

Design personality

Clean, technical light-mode interface anchored by crisp white surfaces (#FBFBFD), dark slate contrasts (#1D1E23), and vibrant blue accent hits.

Design conventions

Sentence-case headlines with period-separated value statementsSegmented mega-navigation grouped by industry and product capabilityDual primary/secondary action buttons (Start free trial / Download)

Writing style

Paired short statements using parallel sentence structures (e.g., 'Better retrieval. Better answers.') paired with explicit action verbs.

Audience, inferred

Enterprise technology leaders, DevOps, security engineers, and data architects.

Values, inferred

Data velocityEnterprise search excellenceActionable intelligenceScalable observability

Applying the brand

Use a light background palette anchored in #FBFBFD with dark slate text (#1D1E23) for contrast. Reserve electric blue (#0B64DD / #00A9E5) and magenta (#DD0A73) for key data callouts, highlights, and primary points. Maintain clean, rhythmic two-part headlines.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.63
Font confidence: 1.00
Schema version: v2

The score was built from

Logo not foundPrimary color extractedSecondary color extractedFonts found: MierB, InterCompany name found: Elastic

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
font_availability: 0.30
accessibility.contrast_target: 0.85
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
contrast: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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curl https://api.extractbrand.dev/v1/brands/elastic.co \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from elastic.co on 2026-08-04. Own this brand? Claim it or report this page.