The iconic eBay logo featuring four lower-case sans-serif letters in distinct primary colors: red ('e'), blue ('b'), yellow ('a'), and green ('y').

eBay

ebay.com · sampled · confidence 0.94 stale — sampled 39 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

Market Sansdisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
The iconic eBay logo featuring four lower-case sans-serif letters in distinct primary colors: red ('e'), blue ('b'), yellow ('a'), and green ('y').

The iconic eBay logo featuring four lower-case sans-serif letters in distinct primary colors: red ('e'), blue ('b'), yellow ('a'), and green ('y').

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

eBay's site as it was sampled

The read

The company

Positioning

eBay exists to connect millions of buyers and sellers globally through an open online marketplace. It serves everyday consumers, collectors, and independent sellers seeking deals, rare items, and commercial reach. What makes eBay distinct is its vast, community-driven inventory ranging from pre-owned collectibles to brand-outlet consumer goods.

Who it is for

Everyday consumers, deal hunters, collectors, and independent individual or small-business sellers.

Values

AccessibilityCommunity MarketplaceValue & VarietyGlobal Reach

Look and feel

Pill corners, dense layout, e-commerce, functional.

Reads as

e-commercefunctionalmodularmarketplaceaccessible

Recurring motifs

rounded card tileshorizontal carousel slidersbadge overlays
Theme
light
Corners
pill
Density
dense
Borders
solid
Shadows
none
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
consumer products, trading cards, electronics, apparel, lifestyle scenes of people shopping or using products
Imagery composition
clean product cutouts on grey background tiles mixed with lifestyle banner shots
Imagery grading
bright, realistic, full-color commercial product lighting

Motion

Snappy and functional UI transitions: the main header section transforms slightly into place on load to structure the marketplace interface.

Signature effects

Header transform reveal on page loadCard hover transitionsScroll-triggered item list animations
Intensity
subtle
Speed
fast
Easing
Custom cubic-bezier curves featuring smooth deceleration and responsive snaps
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Practical, Direct, Accessible, Transactional.

Tone

PracticalDirectAccessibleTransactional

Voice

ClearUtility-focusedFamiliar

Words it uses

BuySellDealsBrand OutletWatchlist

Words it avoids

Luxury exclusiveEnterprise solutionBespoke
Calls to action
Short, action-oriented imperatives focused on search, browsing, or account management
Headline case
title
hero headline
Broad, category-listing and value-focused
navigation
Utility-driven, functional, concise
The recordwhat we measured, and how sure we are

How the brand reads

eBay is a global e-commerce marketplace enabling individuals and businesses to buy and sell a broad spectrum of products, including electronics, fashion, cars, and collectibles.

Known for

Online auctionsBuy It Now dealsPre-owned goods and collectiblesRefurbished electronics

Design personality

Functional, content-dense light-mode retail interface oriented around direct navigation and product discovery.

Design conventions

Top header search bar with utility linksCategory navigation barsItem grid layouts with thumbnail cardsPromotional banners for top deals

Writing style

Direct, highly functional lists of categories and practical action cues without unnecessary ornament oratory flair.

Audience, inferred

Everyday shoppers, deal seekers, collectors, and independent merchants looking to trade goods globally.

Values, inferred

AccessibilityCommunity MarketplaceValue & VarietyGlobal Reach

Applying the brand

Use a clean light-mode template with a crisp #FBFBFB background, crisp dark grey body text, and selective vibrant blue (#0968F6) or orange accent highlights for focal callouts or call-to-action buttons. Keep layouts grid-aligned and content-rich.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Market SansCompany name found: eBay

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/ebay.com

curl https://api.extractbrand.dev/v1/brands/ebay.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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Sampled from ebay.com on . Own this brand? Claim it or report this page.