Electronic Arts Inc.
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- regular
Logo
Sampled from the mark
- Source
- jsonld-org
- Lightness
- 0.11
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Electronic Arts exists to inspire the world through play by creating immersive, world-class interactive entertainment. Serving millions of global gamers across Console, PC, and Mobile platforms, EA delivers community-driven innovations that redefine sports and interactive entertainment. They set themselves apart by blending realistic gameplay mechanics with rich, street-to-stadium cultural experiences.
Who it is for
Global video game enthusiasts, sports fans, and casual-to-competitive gamers across Console, PC, and Mobile platforms.
Values
Inspiration through playCommunity-driven innovationAuthenticity and controlGlobal accessibilityLook and feel
Sharp corners, spacious layout, error page, plain.
Reads as
error pageplaindefault- Theme
- light
- Corners
- sharp
- Density
- spacious
- Borders
- none
- Shadows
- none
- Gradients
- no
- Icons
- outlined
- Illustration
- none
Voice
The voice reads Energetic, Immersive, Inspiring, Dynamic.
Tone
EnergeticImmersiveInspiringDynamicVoice
Action-orientedAuthenticEnthusiasticPlayer-centricWords it uses
Inspire the world through PlayTrue-to-football gameplayCommunity-driven innovationsGreater controlPlaygroundWords it avoids
Casual gamesCheap entertainmentLegacy software- Calls to action
- Direct, immersive, action-led verbs encouraging immediate engagement.
- Headline case
- sentence
- hero headline
- Vivid, visceral, and high-energy
- corporate mission statement
- Inspiring, broad, and purpose-driven
The recordwhat we measured, and how sure we are
How the brand reads
Electronic Arts (EA) is a global leader in digital interactive entertainment, publishing blockbuster games and franchises across Console, PC, and Mobile devices.
Known for
Sports simulation gamesImmersive gameplay controlGlobal gaming franchisesConsole and PC publishingDesign personality
Clean and energetic light-mode presentation dominated by crisp white surfaces, paired with high-impact gaming imagery and vivid electric accents.
Design conventions
High-contrast light layoutsAction-packed game stills and imageryBold, clean typographyVibrant brand blue and green primary visual highlightsWriting style
Visceral, evocative, and player-focused phrasing using active sensory verbs like 'step into', 'experience', and 'feel'.
Audience, inferred
Console, PC, and mobile gamers ranging from competitive esports fans to casual sports enthusiasts.
Values, inferred
Inspiration through playCommunity-driven innovationAuthenticity and controlGlobal accessibilityApplying the brand
Design presentations with a clean light-mode aesthetic using #FFFFFF as the primary background. Incorporate generous white space paired with sharp slate neutrals (#DFDFE0, #BEBFC0) and energetic blue (#255AF6) or neon green (#07F468) accents for key callouts and metrics.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.67
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (jsonld-org)Primary color extractedSecondary color not foundFonts found: sansCompany name found: Electronic Arts Inc.Nothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- motion
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.30
- contrast
- 0.30
- font_availability
- 0.30
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/ea.com
curl https://api.extractbrand.dev/v1/brands/ea.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from ea.com on . Own this brand? Claim it or report this page.