A lowercase wordmark 'duolingo' featuring a stylized green owl mascot icon named Duo alongside it.

Duolingo

duolingo.com · sampled · confidence 0.74 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
Also on the page · 8 colours
#e0e1e4
#e6f6da
#f6efdb
#d0eeb9
#77d430
#acb0be
#3e3d63
#0000ee

Fonts

duolingo sansdisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
A lowercase wordmark 'duolingo' featuring a stylized green owl mascot icon named Duo alongside it.

A lowercase wordmark 'duolingo' featuring a stylized green owl mascot icon named Duo alongside it.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Duolingo's site as it was sampled

The read

The company

Positioning

Duolingo is a global language-learning platform designed to make education accessible, fun, and habit-forming for millions of users worldwide. By combining gamified lessons with playful character-driven design, the platform lowers the barrier to learning new languages across diverse skill levels. Its approach relies on vibrant visuals, friendly interactions, and snackable learning units that keep learners engaged daily.

Who it is for

Global learners of all ages seeking a fun, accessible, and gamified way to learn new languages.

Values

AccessibilityGamificationPlayfulnessInclusivity

Look and feel

Rounded corners, spacious layout, playful, gamified.

Reads as

playfulgamifiedfriendlyaccessiblevector

Recurring motifs

floating 3D-effect vector iconslanguage flag pills3D mobile phone mockups
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
filled
Illustration
flat

Motion

Playful, character-led animations loop smoothly alongside quick UI transition reveals.

Signature effects

looping character vector animationsui element fade-in over 300mshover state scale effects

Libraries detected

lottie
Intensity
rich
Speed
moderate
Easing
bouncy overshoot curves and smooth ease-in-out loops
Scroll animations
yes
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Playful, Encouraging, Friendly, Approachable.

Tone

PlayfulEncouragingFriendlyApproachable

Voice

CheerfulGamifiedLightheartedMotivating

Words it uses

LearnGet startedFreeFunHabit

Words it avoids

RigorousExamTraditionalComplex
Calls to action
Direct, action-oriented, and low-friction button copy.
Headline case
sentence
hero headline
Upbeat and inviting
CTA
Direct and encouraging
The recordwhat we measured, and how sure we are

How the brand reads

Duolingo provides a popular gamified language-learning platform that helps millions of people learn new languages through interactive lessons.

Known for

Duo the Owl mascotGamified language learningDaily streaks and remindersPlayful character animations

Design personality

Vibrant, cheerful, and light-mode focused, dominated by high-contrast primary greens, dark navy accents, and clean white background spaces.

Design conventions

Vibrant primary brand green headers and buttonsPlayful character illustrationsRounded UI componentsLight background canvases with bold accent colors

Writing style

Short, encouraging, and clear phrases focused on actionable learning steps.

Audience, inferred

Casual to dedicated language learners looking for a mobile-first, highly engaging learning tool.

Values, inferred

AccessibilityGamificationPlayfulnessInclusivity

Applying the brand

Use a clean light-mode layout dominated by crisp white (#FEFEFE) background space paired with vibrant primary green (#58CC04) highlights and dark navy (#0F0D3C) text for readability. Incorporate rounded shapes and character-driven visual elements to preserve the energetic, gamified feel.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.74
Font confidence
0.50
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: duolingo sansCompany name found: Duolingo

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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GET /v1/brands/duolingo.com

curl https://api.extractbrand.dev/v1/brands/duolingo.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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