Discord logo

Discord

discord.com · sampled · confidence 0.84 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
background

Fonts

gg sansdisplaycustom webfont
Ggsansbodycustom webfont
Discord logo — light background varianton light
Discord logo — dark background varianton dark

Sampled from the mark

#000000#ffffff
Source
header-img
Lightness
0.50
Transparent
yes

The read

The company

Positioning

Discord exists to create voice, video, and text spaces where communities and friends can easily gather. Designed initially for gamers and now serving communities worldwide, Discord gives people flexible tools to build custom digital hangouts. They differentiate themselves through informal, highly engaging social spaces built around hanging out, playing games, and spontaneous interaction.

Who it is for

Gamers, online communities, friend groups, and digital creators looking for informal hangouts and group chat channels.

Values

FunCommunityCustomizationConnectionAccessibility

Motion

Playful and responsive interactions with dynamic hover effects, smooth scroll reveals, and lively Lottie vector animations.

Signature effects

hover transitions on navigation and cardslottie-powered animated illustrationssmooth scroll-triggered entrance reveals

Libraries detected

lottie
Intensity
moderate
Speed
fast
Easing
snappy spring
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Playful, Informal, Welcoming, Casual.

Tone

PlayfulInformalWelcomingCasual

Voice

FriendlyApproachableConversationalUpbeat

Words it uses

Group chatHang outPlayCustomizeCommunityChilling

Words it avoids

Enterprise corporate collaborationFormal conferencingProductivity portal
Calls to action
Direct, casual, and action-oriented encouraging immediate participation or exploration.
Headline case
sentence
hero headline
Playful, irreverent, and friendly
meta description
Inviting, descriptive, and accessible
The recordwhat we measured, and how sure we are

How the brand reads

Discord provides group voice, video, and text chat services tailored for friends and online communities. It allows users to build custom servers to talk, play games, and hang out.

Known for

Custom voice and text channelsGaming integrationCommunity serversBots and customizable spaces

Design personality

Vibrant, cheerful, and approachable with bold brand colors (#161CBB) paired with clean white layouts.

Design conventions

Vibrant primary accent colorsPlayful typography and hero phrasingCard-based navigation and directory layouts

Writing style

Uses everyday conversational phrasing, active verbs, and ampersands over formal language.

Audience, inferred

Gamers, online creators, digital communities, and youth-oriented social groups.

Values, inferred

FunCommunityCustomizationConnection

Applying the brand

Use a clean light background (#FFFFFF) paired with Discord's signature deep blue (#161CBB) for key accents, framing content with high contrast, crisp typography, and friendly visual hierarchy.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Webflow
Overall confidence
0.84
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: gg sans, GgsansCompany name found: Discord

Nothing could fill

visual_stylefirst_impression

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
logo_description
0.00
tagline
0.00
visual_style
0.00
accessibility.contrast_target
0.30
contrast
0.30
audience
0.85
brand_intelligence
0.85
colors
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
voice
0.85

Get this as JSON

GET /v1/brands/discord.com

curl https://api.extractbrand.dev/v1/brands/discord.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

Or sample your own site →

Sampled from discord.com on . Own this brand? Claim it or report this page.