Decathlon

decathlon.com · sampled 2026-07-31 · confidence 0.67 stale — sampled 40 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

text

Fonts

Decathlon Displaydisplay

Headline case: none
Headline tracking: normal
Headline weight: regular

Decathlon Brandbody

Logo

Sampled from the mark

#4040c0#008080#6060a0#0000ff#2040c0

Source: jsonld-org
Lightness: 0.09
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

Decathlon America exists to make sports, outdoor activities, and active lifestyles accessible through high-quality apparel, footwear, and equipment. Serving outdoor enthusiasts, campers, hikers, and runners, they offer specialized gear designed for performance across various terrains and conditions. Their distinctiveness lies in comprehensive, product-focused technical variety—ranging from moisture-wicking base layers to tents and bikes—offering quality outdoor gear under one roof.

Who it is for

Outdoor enthusiasts, hikers, campers, runners, and active individuals seeking accessible, technical gear and apparel.

Values

AccessibilityPerformance & FunctionalityOutdoor AdventureQuality & Durability

Look and feel

Sharp corners, spacious layout, minimal, plain.

Reads as

minimalplainfunctionalmonochrome

Theme: light
Corners: sharp
Density: spacious
Borders: none
Shadows: none
Gradients: no
Illustration: none

Motion

Responsive and functional interaction, featuring smooth navigation transitions and scroll-triggered content reveals across product layouts.

Signature effects

Hover transitions on navigation links and UI elementsScroll-triggered content revealsFast button and menu interactions

Intensity: subtle
Speed: fast
Easing: smooth ease-out and quick cubic-bezier curves
Scroll animations: yes
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Practical, Action-oriented, Direct, Accessible.

Tone

PracticalAction-orientedDirectAccessible

Voice

ClearProduct-focusedInformativeEncouraging

Words it uses

High-qualityOutdoor gearApparelNext adventureMoisture-wicking

Words it avoids

LuxuryExclusiveHigh-fashionHaut-gamme

Calls to action: Action-driven direct verbs focused on exploring and purchasing, such as 'Shop' and 'Explore'.
Headline case: title

hero headline: Direct and brand-focused statement
navigation and categories: Clear, precise product categorization
meta description: Enthusiastic, descriptive, and feature-focused call to adventure

The recordwhat we measured, and how sure we are

How the brand reads

Decathlon America provides technical outdoor clothing, sports apparel, and equipment for hiking, camping, running, and cycling. They offer specialized performance gear to make outdoor recreation accessible for everyone.

Known for

Affordable outdoor equipmentCamping gear and tentsTechnical sport apparel and hiking footwear

Design personality

Clean, highly structured, light-mode e-commerce feel with sharp blue brand accents and functional layouts.

Design conventions

Clear categorised multi-level navigationPure white background canvasHigh contrast typographyProduct-first visual architecture

Writing style

Direct, itemized, and benefit-led language with specific technical product mentions (e.g., 'Merino wool', 'moisture-wicking').

Audience, inferred

Hikers, campers, runners, cyclists, and outdoor adventure enthusiasts looking for reliable, technical gear.

Values, inferred

AccessibilityPerformance & FunctionalityOutdoor AdventureQuality & Durability

Applying the brand

Design presentation slides with a clean light-mode aesthetic using a crisp white background (#FFFFFF) paired with dark primary text (#000000). Use the energetic sports blue (#3643BA) intentionally for callouts, key metrics, and primary buttons.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Shopify
Overall confidence: 0.67
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color not foundFonts found: Decathlon Display, Decathlon BrandCompany name found: Decathlon

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

background: 0.00
description: 0.00
industry: 0.00
logo_description: 0.00
palette: 0.00
secondary: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
copywriting: 0.85
fonts: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
primary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/decathlon.com

curl https://api.extractbrand.dev/v1/brands/decathlon.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from decathlon.com on 2026-07-31. Own this brand? Claim it or report this page.