Data Is Plural logo

Data Is Plural

data-is-plural.com · sampled · confidence 0.41 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

accent
background

Fonts

Calisto MTdisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
Data Is Plural logo

Sampled from the mark

#e02040#ffffff#e00040#e04060#ffe0e0
Source
apple-touch-icon
Lightness
0.29
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Data Is Plural's site as it was sampled

The read

The company

Positioning

Data Is Plural is a weekly newsletter dedicated to discovering and sharing useful, intriguing, and curious datasets. It serves data journalists, researchers, analysts, and data enthusiasts looking for unique public information source material. By focusing on curated, high-interest datasets delivered consistently every week, it makes data discovery approachable and inspiring.

Who it is for

Data journalists, researchers, analysts, developers, and data enthusiasts.

Values

CuriosityUtilityConsistencyInformation accessibility

Look and feel

Rounded corners, spacious layout, minimalist, editorial.

Reads as

minimalisteditorialacademiccleantypographic

Recurring motifs

dotted horizontal rulesbulleted text lists
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
none
Gradients
no
Illustration
none

Motion

Minimal and functional response with lightweight hover interactions.

Signature effects

interactive link hover state transitions
Intensity
minimal
Speed
fast
Easing
standard ease
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Curious, Direct, Informative, Understated.

Tone

CuriousDirectInformativeUnderstated

Voice

ClearFactualEditorialAccessible

Words it uses

useful datasetscurious datasetsweekly newsletter

Words it avoids

big data revolutionsynergyhyper-growthenterprise analytics
Calls to action
Simple and direct subscription or reading prompts.
Headline case
title
The recordwhat we measured, and how sure we are

How the brand reads

Data Is Plural is a weekly newsletter curated by Jeremy Singer-Vine that collects intriguing, unexpected, and practical public datasets.

Known for

Weekly dataset curationData journalism resourcesNiche public data discovery

Design personality

Clean, light-mode, text-focused reading environment with minimal embellishment and warm crimson link accents.

Design conventions

Editorial simplicityHigh-contrast text-on-light backgroundMinimalist typography layout

Writing style

Concise, descriptive headline paired with a straightforward, slash-separated description ('useful/curious datasets'). Avoids marketing buzzwords in favor of plain information.

Audience, inferred

Data journalists, researchers, developers, and information design enthusiasts.

Values, inferred

CuriosityUtilityConsistencyInformation accessibility

Applying the brand

Design slides with a light theme relying on #FCFCFC bright backgrounds and dark charcoal typography (#343434) for maximum readability. Use crimson (#DC143C / #F05050) strictly for focal points, highlights, or key links. Keep layouts uncrowded and editorially focused.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.41
Font confidence
0.50
Schema version
v2

The score was built from

Logo found (apple-touch-icon)Primary color not foundSecondary color not foundFonts found: Calisto MTCompany name found: Data Is Plural

Nothing could fill

font_availabilityprimarytextsecondary

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
logo_description
0.00
primary
0.00
secondary
0.00
tagline
0.00
text
0.00
accessibility.contrast_target
0.30
contrast
0.30
font_availability
0.30
audience
0.85
background
0.85
brand_intelligence
0.85
copywriting
0.85
fonts
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/data-is-plural.com

curl https://api.extractbrand.dev/v1/brands/data-is-plural.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

Or sample your own site →

Sampled from data-is-plural.com on . Own this brand? Claim it or report this page.