Coursera
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 6 colours
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- bold
Logo
The Coursera logo features a simple bold sans-serif wordmark 'coursera' in lowercase blue lettering.
- Source
- inline-svg
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Coursera empowers learners worldwide by offering job-ready skills through online courses, Professional Certificates, Specializations, and degrees in partnership with top universities and leading tech companies. Serving individuals, businesses, universities, and governments, the platform democratises higher education and professional upskilling. By connecting users directly to world-class institutions like Google, Meta, Stanford, and Anthropic, Coursera enables accessible, self-paced growth without traditional institutional limits.
Who it is for
Global learners seeking career transformation, professionals looking for upskilling, and enterprise, academic, and government organisations.
Values
AccessibilityLifelong LearningProfessional ExcellenceInstitutional PartnershipsLook and feel
Rounded corners, dense layout, gradients, accessible, educational.
Reads as
accessibleeducationalmoderntrustworthystructuredRecurring motifs
rounded card containerspill category tagsbanner gradientsstat circles- Theme
- light
- Corners
- rounded
- Density
- dense
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- outlined
- Illustration
- flat
- Photography
- full-color
- Imagery shows
- diverse students, working professionals, corporate badges, and digital certificates
- Imagery composition
- headshots in circular avatars, portraits framed inside course cards, and full-bleed hero banners with isolated subjects
- Imagery grading
- natural, vibrant, high-contrast full color with bright modern background tones
Motion
Subtle interactive feedback with fast response times and gentle ambient states.
Signature effects
Hover elevation and scale transitions on interactive cards and buttonsStepped or linear loader animations for content states- Intensity
- subtle
- Speed
- fast
- Easing
- smooth standard ease-in-out and ease-out curves paired with linear and stepped keyframe animations
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- yes
Voice
The voice reads Empowering, Professional, Encouraging, Direct.
Tone
EmpoweringProfessionalEncouragingDirectVoice
AuthoritativeInclusiveInstructiveWords it uses
Job-ready skillsProfessional CertificatesDegreesLearn without limitsStart learningWords it avoids
BootcampQuick fixCheap coursesSelf-taught- Calls to action
- Action-oriented and direct, inviting immediate participation through phrases like 'Join for Free' and 'Start learning today'.
- Headline case
- sentence
- hero headline
- Inspirational and expansive ('Learn without limits')
- navigation and audience segments
- Categorical and structured ('For Individuals', 'For Businesses', 'For Governments')
- CTA
- Low-friction and inviting ('Join for Free')
The recordwhat we measured, and how sure we are
How the brand reads
Coursera is an online learning platform that offers courses, certificates, and degree programs in collaboration with world-class universities and industry leaders.
Known for
Online university degreesProfessional Certificates from top tech companiesEnterprise upskillingGlobal access to higher educationDesign personality
Clean, light-mode functional, academic yet modern, anchored by deep trustworthy blues and high-contrast neutral light grey backgrounds.
Design conventions
Audience-segmented navigation barsHigh-contrast call-to-action buttons in primary blue (#0056D2 / #015AE2)Clear value-prop hero statements with minimal decorative distractionWriting style
Uses active, inspiring verbs paired with plain-spoken institutional value statements, emphasizing career outcomes and prestigious partner credentials.
Audience, inferred
Career changers, working professionals, university students, enterprise L&D buyers, and government training programs.
Values, inferred
AccessibilityLifelong LearningProfessional ExcellenceInstitutional PartnershipsApplying the brand
Design slides with a light-mode layout using light neutral backgrounds (#F7F9FB) and high-legibility dark navy typography (#001D57 / #1A1A2E). Reserve vibrant primary blue (#0056D2) for key focal points, callouts, and primary metrics, maintaining an academic yet crisp aesthetic.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- Generic
- Overall confidence
- 0.63
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo not foundPrimary color extractedSecondary color extractedFonts found: Source Sans ProCompany name found: CourseraConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/coursera.org
curl https://api.extractbrand.dev/v1/brands/coursera.org \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from coursera.org on . Own this brand? Claim it or report this page.