Costco Wholesale
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- regular
Logo
Sampled from the mark
- Source
- header-img
- Lightness
- 0.53
- Transparent
- no
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Costco Wholesale exists to provide high-quality name-brand products at the lowest possible warehouse prices. Serving everyday consumers and business owners looking for exceptional value, Costco offers everything from electronics and appliances to outdoor living and household staples. By leveraging high-volume purchasing power and a exclusive membership model, they deliver unrivaled savings and convenience direct to customers' doors.
Who it is for
Everyday consumers, families, and business owners seeking bulk savings and high-quality products across diverse categories.
Values
Unbeatable ValueMember SatisfactionQuality BrandsConvenienceLook and feel
Sharp corners, spacious layout, error page, minimal.
Reads as
error pageminimaldefault- Theme
- light
- Corners
- sharp
- Density
- spacious
- Borders
- none
- Shadows
- none
- Gradients
- no
- Icons
- outlined
- Illustration
- none
Voice
The voice reads Direct, Value-focused, Practical, Welcoming.
Tone
DirectValue-focusedPracticalWelcomingVoice
Utility-drivenAccessibleClearWords it uses
Warehouse pricesWhile Supplies LastOnline-OnlyTreasure HuntMember FavoritesWords it avoids
BespokeLuxury markupPremium tier- Calls to action
- Action-oriented and promotional, driving urgency through limited-time or exclusive member availability.
- Headline case
- title
- hero headline
- Direct and welcoming, greeting the user directly.
- navigation labels
- Category and deal-focused, highlighting value metrics like 'While Supplies Last' and 'Treasure Hunt'.
The recordwhat we measured, and how sure we are
How the brand reads
Costco Wholesale is a multi-category wholesale retailer providing members with low warehouse prices on top name-brand electronics, home goods, and everyday supplies.
Known for
Bulk purchasing and savingsMember-exclusive deals and 'Treasure Hunt' findsQuality name-brand products at low warehouse pricesDesign personality
Clean, pragmatic, and light-mode functional with a heavy reliance on stark white space and clear utilitarian categorisation.
Design conventions
High-contrast light background (#FFFFFF)Clear promotional category navigationUtility-first layout highlighting deals and curated recommendationsWriting style
Simple, direct, and item-focused with clear promotional tags like 'Online-Only' and 'Treasure Hunt'.
Audience, inferred
Cost-conscious shoppers, families, and small business owners buying in bulk for savings.
Values, inferred
Unbeatable ValueMember SatisfactionQuality BrandsConvenienceApplying the brand
Design slides with a light-mode layout dominated by pure white (#FFFFFF) background space. Use primary brand blue (#005DAB) for key headers and accent elements, paired with crisp black text for readability. Structure information cleanly around deal-oriented metrics and straightforward bullet points, avoiding ornamental clutter.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.84
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color not foundFonts found: sansCompany name found: Costco WholesaleNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- logo_description
- 0.00
- motion
- 0.00
- tagline
- 0.00
- font_availability
- 0.30
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/costco.com
curl https://api.extractbrand.dev/v1/brands/costco.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from costco.com on . Own this brand? Claim it or report this page.