Cohere
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 3 colours
Fonts
- Headline case
- none
- Headline tracking
- normal
- Headline weight
- regular
Logo
The Cohere logo consists of a lowercase serif wordmark featuring distinctive organic, carved-like letterforms.
Sampled from the mark
- Source
- header-img
- Lightness
- 0.45
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.

The read
The company
Positioning
Cohere provides powerful, customizable enterprise AI solutions designed to automate business processes and turn fragmented data into actionable insights. By enabling organizations to deploy secure models on their own infrastructure, Cohere ensures complete data ownership and privacy. The company differentiates itself through high-performance multimodal search, retrieval, and enterprise-grade generative AI tailored for complex, highly regulated industries.
Who it is for
Enterprise technology leaders, developers, and executives in regulated industries such as financial services, healthcare, manufacturing, and energy.
Values
Data OwnershipEnterprise SecurityCustomizationHigh-Performance AILook and feel
Rounded corners, spacious layout, gradients, enterprise, refined.
Reads as
enterpriserefinedtechnicalmodernelegantRecurring motifs
fine horizontal rulestabbed code viewscard carousels with progress indicators- Theme
- light
- Corners
- rounded
- Density
- spacious
- Borders
- solid
- Shadows
- subtle
- Gradients
- yes
- Icons
- outlined
- Illustration
- none
- Photography
- full-color
- Imagery shows
- abstract landscape topographies, modern architecture, wind turbines, people using tech, cityscapes
- Imagery composition
- full-bleed sections, generous negative space, rounded card cutouts
- Imagery grading
- rich color tone, high dynamic range, subtle purple and warm overlays
Motion
Clean and controlled transitions where hero copy and UI elements fade and translate upward into place while ambient vector graphics visually demonstrate agent workflows.
Signature effects
Hero headline fade-and-rise reveal on loadSmooth navigation opacity and transform transitionsInteractive UI mockup and flow animationsLibraries detected
lottie- Intensity
- moderate
- Speed
- fast
- Easing
- Standard ease-out and standard cubic-bezier curves
- Scroll animations
- no
- Hover effects
- yes
- Honours reduced motion
- no
Voice
The voice reads Authoritative, Direct, Professional, Confident.
Tone
AuthoritativeDirectProfessionalConfidentVoice
Enterprise-readyTechnicalEmpoweringSecurity-focusedWords it uses
Own your AIEnterprise AICustomizationMultimodal searchActionable insightsWords it avoids
Black-box AIConsumer botGimmickyUnsecured- Calls to action
- Short, action-oriented verb phrases that balance immediate contact with exploration.
- Headline case
- sentence
- hero headline
- Bold, concise, and empowering with an emphasis on control.
- navigation & products
- Technical, categorized, and functional.
- product description
- Value-driven, security-focused, and precise.
The recordwhat we measured, and how sure we are
How the brand reads
Cohere builds customizable, private enterprise AI models and retrieval tools that help businesses automate workflows and transform fragmented data into intelligence.
Known for
Enterprise AI modelsPrivate data deploymentCommand generative modelsMultimodal search and retrievalDesign personality
Minimalist, light-mode, and sophisticated, leaning heavily on clean light-gray backgrounds with sharp dark typography and crisp tech accents.
Design conventions
Light neutral canvas with dark gray and black body copySubtle accent highlights for key elementsStructured grid card layouts for product featuresTechnical typography hierarchyWriting style
Direct, high-impact statements focusing on ownership, control, and measurable enterprise value.
Audience, inferred
Enterprise IT executives, CTOs, data leaders, and developers seeking secure AI solutions.
Values, inferred
Data OwnershipEnterprise SecurityCustomizationHigh-Performance AIApplying the brand
Use a clean light background (#FCFCFB) with strong dark text (#1C1B21) for maximum readability. Reserve bright brand accents sparingly for key callouts or data highlights, maintaining ample whitespace and a stark, modern grid layout.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.84
- Font confidence
- 1.00
- Schema version
- v2
The score was built from
Logo found (header-img)Primary color extractedSecondary color not foundFonts found: CohereText, Unica77 Cohere WebCompany name found: CohereConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- font_availability
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/cohere.com
curl https://api.extractbrand.dev/v1/brands/cohere.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from cohere.com on . Own this brand? Claim it or report this page.