The Cohere logo consists of a lowercase serif wordmark featuring distinctive organic, carved-like letterforms.

Cohere

cohere.com · sampled · confidence 0.84 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
accent
background
text
Also on the page · 3 colours
#2e2e2e
#9b60aa
#3a4d0e

Fonts

CohereTextdisplaycustom webfont
Headline case
none
Headline tracking
normal
Headline weight
regular
Unica77 Cohere Webbodycustom webfont
The Cohere logo consists of a lowercase serif wordmark featuring distinctive organic, carved-like letterforms.

The Cohere logo consists of a lowercase serif wordmark featuring distinctive organic, carved-like letterforms.

Sampled from the mark

#355146#d18ee2#ff7759#ffffff
Source
header-img
Lightness
0.45
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Cohere's site as it was sampled

The read

The company

Positioning

Cohere provides powerful, customizable enterprise AI solutions designed to automate business processes and turn fragmented data into actionable insights. By enabling organizations to deploy secure models on their own infrastructure, Cohere ensures complete data ownership and privacy. The company differentiates itself through high-performance multimodal search, retrieval, and enterprise-grade generative AI tailored for complex, highly regulated industries.

Who it is for

Enterprise technology leaders, developers, and executives in regulated industries such as financial services, healthcare, manufacturing, and energy.

Values

Data OwnershipEnterprise SecurityCustomizationHigh-Performance AI

Look and feel

Rounded corners, spacious layout, gradients, enterprise, refined.

Reads as

enterpriserefinedtechnicalmodernelegant

Recurring motifs

fine horizontal rulestabbed code viewscard carousels with progress indicators
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
abstract landscape topographies, modern architecture, wind turbines, people using tech, cityscapes
Imagery composition
full-bleed sections, generous negative space, rounded card cutouts
Imagery grading
rich color tone, high dynamic range, subtle purple and warm overlays

Motion

Clean and controlled transitions where hero copy and UI elements fade and translate upward into place while ambient vector graphics visually demonstrate agent workflows.

Signature effects

Hero headline fade-and-rise reveal on loadSmooth navigation opacity and transform transitionsInteractive UI mockup and flow animations

Libraries detected

lottie
Intensity
moderate
Speed
fast
Easing
Standard ease-out and standard cubic-bezier curves
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Authoritative, Direct, Professional, Confident.

Tone

AuthoritativeDirectProfessionalConfident

Voice

Enterprise-readyTechnicalEmpoweringSecurity-focused

Words it uses

Own your AIEnterprise AICustomizationMultimodal searchActionable insights

Words it avoids

Black-box AIConsumer botGimmickyUnsecured
Calls to action
Short, action-oriented verb phrases that balance immediate contact with exploration.
Headline case
sentence
hero headline
Bold, concise, and empowering with an emphasis on control.
navigation & products
Technical, categorized, and functional.
product description
Value-driven, security-focused, and precise.
The recordwhat we measured, and how sure we are

How the brand reads

Cohere builds customizable, private enterprise AI models and retrieval tools that help businesses automate workflows and transform fragmented data into intelligence.

Known for

Enterprise AI modelsPrivate data deploymentCommand generative modelsMultimodal search and retrieval

Design personality

Minimalist, light-mode, and sophisticated, leaning heavily on clean light-gray backgrounds with sharp dark typography and crisp tech accents.

Design conventions

Light neutral canvas with dark gray and black body copySubtle accent highlights for key elementsStructured grid card layouts for product featuresTechnical typography hierarchy

Writing style

Direct, high-impact statements focusing on ownership, control, and measurable enterprise value.

Audience, inferred

Enterprise IT executives, CTOs, data leaders, and developers seeking secure AI solutions.

Values, inferred

Data OwnershipEnterprise SecurityCustomizationHigh-Performance AI

Applying the brand

Use a clean light background (#FCFCFB) with strong dark text (#1C1B21) for maximum readability. Reserve bright brand accents sparingly for key callouts or data highlights, maintaining ample whitespace and a stark, modern grid layout.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.84
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: CohereText, Unica77 Cohere WebCompany name found: Cohere

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/cohere.com

curl https://api.extractbrand.dev/v1/brands/cohere.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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