The logo consists of a circular mark containing a stylized blue letter 'C' surrounded by a subtle ring, paired with the wordmark 'Calendly' in a bold sans-serif font.

Calendly.com

calendly.com · sampled · confidence 0.94 stale — sampled 35 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
background
surface
text
Also on the page · 8 colours
#e1e8ef
#c3cfda
--color-badge-info-bg
#9ec9fe
#fcb7ff
--color-fd-secondary-foreground
--color-badge-success-text
--color-badge-warning-bg

Fonts

gilroydisplaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
bold
The logo consists of a circular mark containing a stylized blue letter 'C' surrounded by a subtle ring, paired with the wordmark 'Calendly' in a bold sans-serif font.

The logo consists of a circular mark containing a stylized blue letter 'C' surrounded by a subtle ring, paired with the wordmark 'Calendly' in a bold sans-serif font.

Sampled from the mark

#006bff#0ae8f0
Source
header-img
Lightness
0.41
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Calendly.com's site as it was sampled

The read

The company

Positioning

Calendly provides a modern, automated scheduling platform designed to eliminate the friction of finding time to meet. By automating booking workflows and post-meeting follow-ups, Calendly helps teams build better relationships and work more efficiently. They differentiate themselves through effortless integration, user-friendly meeting recaps, and enterprise-grade scheduling automation.

Who it is for

Professionals, enterprise sales teams, and modern organizations looking to streamline meeting booking and administrative follow-up.

Values

EfficiencySimplicitySeamless ConnectivityModern Automation

Look and feel

Rounded corners, spacious layout, gradients, clean, modern.

Reads as

cleanmoderncorporatefriendlystructured

Recurring motifs

abstract background geometric blur shapesclean card mockupscustomer logo bar
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
filled
Illustration
flat

Motion

Smooth and deliberate entry transitions combined with continuous ambient scrolling marquee movements.

Signature effects

Opacity and lift reveals on key trust banners over 600-800msContinuous horizontal marquee logo ticker looping over 31 secondsBackground paths animating continuously with linear timing
Intensity
moderate
Speed
moderate
Easing
Smooth cubic-bezier curves for UI reveals and steady linear timing for continuous marquees.
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Professional, Approachable, Efficient, Modern.

Tone

ProfessionalApproachableEfficientModern

Voice

ClearDirectEmpoweringSolution-oriented

Words it uses

SchedulingSimplified bookingMeeting recapsAction itemsFinding time

Words it avoids

Manual schedulingBack-and-forth emailsComplicated booking
Calls to action
Direct and action-oriented verbs paired with free trial offers, such as 'Get started for free' and 'Talk to sales'.
Headline case
sentence
hero headline
Direct and feature-forward, focusing on immediate value delivery.
navigation and features
Utility-focused, concise, and descriptive.
CTA buttons
Low-friction, encouraging, and clear.
The recordwhat we measured, and how sure we are

How the brand reads

Calendly is a modern scheduling platform that automates appointment booking, calendar sync, and post-meeting follow-ups.

Known for

Easy booking linksAutomated calendar syncEliminating email back-and-forth for meetings

Design personality

Clean, highly usable, light-mode interface dominated by bright white space (#FDFDFE) anchored by vibrant electric blue (#006BFF / #004EBA) accents and crisp slate blues.

Design conventions

Sentence-case primary headlinesVibrant blue action buttons on light backgroundsHigh-contrast text elementsClean feature badge callouts

Writing style

Clear, benefits-first copy using concise sentence-case headlines and direct call-to-action phrasing.

Audience, inferred

Business teams, sales professionals, consultants, and enterprise organizations.

Values, inferred

EfficiencySimplicitySeamless ConnectivityModern Automation

Applying the brand

Use a light-mode layout dominated by pure white (#FDFDFE) and soft slate backgrounds (#E2E8EE). Use electric blue (#006BFF) for key highlights, buttons, and callout text. Keep graphics clean, functional, and uncluttered, utilizing ample white space and sentence-case headers.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: gilroyCompany name found: Calendly.com

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/calendly.com

curl https://api.extractbrand.dev/v1/brands/calendly.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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