Broadband, TV Packages, TNT Sports & Mobile Deals

bt.com · sampled 2026-08-04 · confidence 0.77 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

text

Also on the page · 2 colours

#7a7a7a

#cabcdf

Fonts

BT Curvedisplaycustom webfont

Headline setting

Broadband, TV Packages, TNT Sports & Mobile Deals

Set in our own face at their measurements — this page loads no brand fonts.

Headline case: uppercase
Headline tracking: normal
Headline weight: bold

Logo

A circular purple badge containing the stylized white lowercase letters 'bt'.

Sampled from the mark

#ffffff#6020c0#4000c0#e0e0ff#4000a0

Source: jsonld-org
Lightness: 0.86
Transparent: no
Plate colour: #ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

BT exists to connect people and businesses across the UK through reliable, high-speed telecommunications infrastructure. Serving UK families, communities, and companies, BT provides everything from Ultra Fast Full Fibre broadband to TV and Mobile services. The company sets itself apart through its comprehensive nationwide network coverage and commitment to helping customers reach their full digital potential.

Who it is for

UK consumers, households, communities, and businesses seeking broadband, mobile, and television services.

Values

ConnectivityReliabilityEmpowermentAccessibility

Look and feel

Rounded corners, spacious layout, corporate, approachable.

Reads as

corporateapproachablestructuredmodernclean

Recurring motifs

rounded card containerspill-shaped primary buttonscircular arrow action icons

Theme: light
Corners: rounded
Density: spacious
Borders: none
Shadows: none
Gradients: no
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: diverse families, older couples, and professionals using digital devices and home technology in natural, everyday environments.
Imagery composition: candid shots framed inside soft rounded-rectangle containers with generous surrounding layout margins.
Imagery grading: warm, natural lighting with soft contrast and authentic lifestyle tones.

Motion

Smooth and deliberate transitions that subtly guide navigation across broadband and product options.

Signature effects

Card hover transitionsCarousel slides and content swipesSubtle component fade-ins over 500ms to 800ms

Libraries detected

swiper

Intensity: subtle
Speed: moderate
Easing: smooth ease-out and custom cubic-bezier curves for fluid state changes
Scroll animations: no
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Helpful, Accessible, Reliable, Customer-centric.

Tone

HelpfulAccessibleReliableCustomer-centric

Voice

ClearSupportiveDirectTrustworthy

Words it uses

Ultra Fast Full FibreReach their potentialBroadbandTV & Mobile

Words it avoids

Disruptive techHyper-scaleBleeding-edgeEnterprise SaaS

Calls to action: Direct, service-focused action phrases directing users to explore products and plans.
Headline case: title

The recordwhat we measured, and how sure we are

How the brand reads

BT is a major UK telecommunications provider offering Ultra Fast Full Fibre broadband, mobile plans, and TV services.

Known for

Nationwide UK broadbandMobile and TV packagesTelecommunications network infrastructure

Design personality

Clean, accessible, and structured with a light-mode aesthetic dominated by light grey (#F8F8F8) and accented with distinctive BT purple tones (#5514B4).

Design conventions

Light grey layout background with clear structural paddingVibrant purple primary CTA buttons for contrastClean hierarchy with high-contrast text and interactive components

Writing style

Benefit-driven, practical, and clear prose focusing on speed, reliability, and human potential.

Audience, inferred

UK households, families, consumers, and commercial enterprises looking for dependable internet, mobile, and television services.

Values, inferred

ConnectivityEmpowermentReliabilityCommunity support

Applying the brand

Use a crisp light-mode background (#F8F8F8) paired with dark grey primary text (#3B3A3A). Apply the iconic BT purple (#5514B4 or #3860BE) sparingly for key callouts, metrics, and accent buttons. Keep layouts clean, accessible, and easy to scan.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: NextJsVite
Overall confidence: 0.77
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: BT CurveCompany name found: Broadband, TV Packages, TNT Sports & Mobile Deals

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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GET /v1/brands/bt.com

curl https://api.extractbrand.dev/v1/brands/bt.com \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from bt.com on 2026-08-04. Own this brand? Claim it or report this page.