BlackRock logo

BlackRock

blackrock.com · sampled · confidence 0.67 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
background
text

Fonts

AkkuratProRegulardisplaycustom webfont
AkkuratProItalicbodycustom webfont
BlackRock logo — light background varianton light

Sampled from the mark

#000000
Source
body-img
Lightness
0.00
Transparent
yes

The read

The company

Positioning

BlackRock exists to help investors build better financial futures as one of the world's preeminent asset management firms. They serve institutional clients, financial advisors, and individual investors globally with premier investment management and technology services. What sets them apart is their unmatched global scale, risk management expertise, and comprehensive institutional platform.

Who it is for

Institutional investors, financial advisors, corporate clients, and individual investors seeking asset management services.

Values

Financial StewardshipOperational ExcellenceFiduciary IntegrityGlobal Leadership

Motion

Subtle, rapid state transitions and swift hover feedback deliver a refined institutional feel.

Signature effects

fast element state transitions on hoversmooth fade-in reveals on load
Intensity
subtle
Speed
fast
Easing
snappy ease-out and spring curves paired with quick linear state steps
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Professional, Institutional, Authoritative, Trustworthy.

Tone

ProfessionalInstitutionalAuthoritativeTrustworthy

Voice

ExpertDirectMeasuredSophisticated

Words it uses

Asset managementInvestment managementFinancial servicesRisk management

Words it avoids

Crypto hypeGet rich quickEasy moneySpeculate
Calls to action
Direct, functional, and formal navigation and inquiry links.
Headline case
title
hero headline
High-level institutional statement of authority
CTA
Direct, professional call to action
The recordwhat we measured, and how sure we are

How the brand reads

BlackRock is one of the world's leading investment, advisory, and risk management firms, offering asset management and financial services to institutional and individual clients.

Known for

Asset ManagementInstitutional Risk ManagementAladdin PlatformGlobal Financial Leadership

Design personality

Clean, light-mode financial sophistication with high-contrast black typography against crisp light backgrounds.

Design conventions

Minimalist corporate layoutHigh contrast monochrome typographyStructured content grid

Writing style

Formal, authoritative, and direct prose with clear institutional terminology.

Audience, inferred

Institutional investors, financial advisors, and high-net-worth individual clients.

Values, inferred

Financial StewardshipOperational ExcellenceFiduciary IntegrityGlobal Leadership

Applying the brand

Use a clean light-mode theme with stark black text (#000000) over soft light gray (#EAEEF1, #F6F6F6) backgrounds. Maintain generous whitespace, sharp typography, and strong institutional hierarchy. Avoid unnecessary decorative graphics or high-saturation accent colors.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.67
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (body-img)Primary color extractedSecondary color not foundFonts found: AkkuratProRegular, AkkuratProItalicCompany name found: BlackRock

Nothing could fill

visual_stylefirst_impression

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
logo_description
0.00
tagline
0.00
visual_style
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
voice
0.85

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curl https://api.extractbrand.dev/v1/brands/blackrock.com \
  -H "Authorization: Bearer YOUR_API_KEY"
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