University of California, Berkeley

berkeley.edu · sampled 2026-07-31 · confidence 0.94 stale — sampled 42 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

secondary

accent

background

surface

Fonts

Interdisplaycustom webfont

Headline case: none
Headline tracking: normal
Headline weight: bold

Logo

The wordmark 'UC Berkeley' written in a distinct, custom serif typography with classic academic proportions, accompanied by 'UC Berkeley' in gold on dark blue backgrounds.

Sampled from the mark

#002676

Source: header-img
Lightness: 0.03
Transparent: yes

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

The University of California, Berkeley exists to push the boundaries of knowledge, challenge convention, and expand opportunity for world-changing research and public service. Serving ambitious undergraduate and graduate students, world-class faculty, and global researchers, the institution stands out through its unwavering academic excellence and commitment to societal impact. UC Berkeley shapes transformative leaders of tomorrow by fostering an environment of critical inquiry, public service, and pioneering innovation.

Who it is for

Prospective and current students, academic researchers, faculty, alumni, global academic partners, and donors.

Values

Boundary-pushing researchChallenging conventionExpanding opportunityPublic service & leadership

Look and feel

Sharp corners, spacious layout, academic, prestigious.

Reads as

academicprestigiousmodernauthoritativeinstitutional

Recurring motifs

gold accent bar above news itemsdark blue footer bannerfull-width gold callout block

Theme: light
Corners: sharp
Density: spacious
Borders: solid
Shadows: none
Gradients: no
Icons: filled
Illustration: none
Photography: full-color
Imagery shows: researchers in lab gear, campus architecture, students, faculty, athletic stadiums, performative arts
Imagery composition: balanced photo grids, eye-level portraits, wide-angle campus shots, high editorial clarity
Imagery grading: natural, vibrant, true-to-life lighting

Motion

Measured and deliberate transitions, using smooth fade-ins and subtle scale adjustments to convey institutional prestige and stability.

Signature effects

smooth element fade-inshover interactive transitions on navigational actions

Intensity: subtle
Speed: moderate
Easing: long ease-in-out curves with smooth cubic-bezier physics
Scroll animations: no
Hover effects: yes
Honours reduced motion: yes

Voice

The voice reads Authoritative, Prestigious, Forward-looking, Inspiring.

Tone

AuthoritativePrestigiousForward-lookingInspiring

Voice

AcademicPrincipledConfidentVisionary

Words it uses

pushes the boundarieschallenges conventionexpands opportunityleaders of tomorrow

Words it avoids

cheapshortcuteasyguaranteed placement

Calls to action: Direct, functional, and action-oriented navigation links.
Headline case: title

The recordwhat we measured, and how sure we are

How the brand reads

UC Berkeley is a world-renowned public research university dedicated to academic excellence, innovation, and social leadership.

Known for

Pioneering scientific researchPublic higher education leadershipChallenging convention and fostering critical thinkingBerkeley Blue and California Gold identity

Design personality

Clean, authoritative, and structured light-mode layout grounded in deep Berkeley Blue (#002776) and accented with California Gold (#FDB514).

Design conventions

High-contrast light background with crisp typographyInstitutional blue header elements and golden accentsStructured utility navigation links

Writing style

Action-driven, mission-oriented sentences focusing on societal impact and future leadership.

Audience, inferred

Prospective students, scholars, researchers, higher education professionals, alumni, and community leaders.

Values, inferred

Academic ExcellenceChallenging ConventionPublic ServiceOpportunity & Access

Applying the brand

Design slides on a crisp light background (#FEFEFE) using deep Berkeley Blue (#002776) for primary headlines and structural containers. Reserve bright California Gold (#FDB514) for highlights and callout badges. Maintain generous whitespace and high typographic contrast.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: WordPress
Overall confidence: 0.94
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: InterCompany name found: University of California, Berkeley

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 23 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.85
audience: 0.85
background: 0.85
brand_intelligence: 0.85
contrast: 0.85
copywriting: 0.85
font_availability: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
palette: 0.85
positioning_statement: 0.85
primary: 0.85
secondary: 0.85
text: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

Get this as JSON

GET /v1/brands/berkeley.edu

curl https://api.extractbrand.dev/v1/brands/berkeley.edu \
  -H "Authorization: Bearer YOUR_API_KEY"

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Sampled from berkeley.edu on 2026-07-31. Own this brand? Claim it or report this page.