The logo consists of three solid black squares arranged horizontally, each containing a white sans-serif capital letter spelling 'B', 'B', and 'C'.

BBC

bbc.co.uk · sampled · confidence 0.53 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
accent
background
surface
Also on the page · 1 colour
#91908f

Fonts

ReithSerifdisplay
Headline case
none
Headline tracking
tight
Headline weight
bold
ReithSansbody
The logo consists of three solid black squares arranged horizontally, each containing a white sans-serif capital letter spelling 'B', 'B', and 'C'.

The logo consists of three solid black squares arranged horizontally, each containing a white sans-serif capital letter spelling 'B', 'B', and 'C'.

Source
inline-svg
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

BBC's site as it was sampled

The read

The company

Positioning

The BBC serves global and UK audiences with trusted, comprehensive news, sports coverage, and broad cultural media content. It exists to inform, educate, and entertain through high-quality public service broadcasting and digital journalism. By combining global reach with deep topic verticality across entertainment, earth, worklife, and travel, the BBC sets the standard for reliable public media.

Who it is for

Broad mainstream global and UK general audience seeking reliable news, sports, live media, and lifestyle features.

Values

Trustworthy journalismPublic service breadthAccessibility for allGlobal perspective

Look and feel

Sharp corners, dense layout, editorial, journalistic.

Reads as

editorialjournalisticstructuredmodernnewsroom

Recurring motifs

thin gray section divider linescategory indicator pillsbold section headings with arrow indicators
Theme
light
Corners
sharp
Density
dense
Borders
solid
Shadows
none
Gradients
no
Icons
outlined
Illustration
flat
Photography
full-color
Imagery shows
news events, global figures, nature, historical scenes, broadcast imagery
Imagery composition
grid-aligned cards, standard editorial 16:9 thumbnails, tight news framing
Imagery grading
natural, journalistic, high contrast

Motion

Smooth and functional reveals: navigation bars and header height elements animate deliberately into place over 500ms.

Signature effects

Header height animation on initial loadNavigation container transform slide
Intensity
minimal
Speed
moderate
Easing
Standard linear-to-smooth ease curves
Scroll animations
no
Hover effects
no
Honours reduced motion
yes

Voice

The voice reads Informative, Authoritative, Clear, Accessible.

Tone

InformativeAuthoritativeClearAccessible

Voice

ObjectiveDirectStructuredUniversal

Words it uses

Latest newsSport headlinesLiveHighlightsAccessibility Help

Words it avoids

Click hereDisruptiveViralHacks
Calls to action
Direct, category-focused navigation labels and standard action prompts.
Headline case
title
navigation
Ultra-concise, categorical, and functionally clear.
news summaries
Neutral, factual, and informative.
The recordwhat we measured, and how sure we are

How the brand reads

The BBC is a public service broadcaster providing global news, sport, weather, and cultural media features.

Known for

World-class journalismLive news coverageComprehensive sports reportingCultural documentaries and programs

Design personality

Clean, highly structured light-mode media portal layout with clear visual hierarchy and minimal friction.

Design conventions

Clean neutral light background (#FEFEFE)High-contrast dark text (#121314)Distinct accent color for actionable elements (#0071F1)Category-driven horizontal navigation header

Writing style

Objective, plain-language category labeling and concise factual reporting.

Audience, inferred

General global public, news consumers, media followers, and sports enthusiasts.

Values, inferred

Informative broadcastingAccessibilityIntegrityGlobal coverage

Applying the brand

Design slides with an ultra-clean, light-mode aesthetic using #FEFEFE as the primary slide surface. Use dark charcoal (#121314) for strong headline typography and limited, high-impact blue (#0071F1) for key metrics or focus areas. Keep layouts grid-aligned and editorial.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.53
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color not foundFonts found: ReithSerif, ReithSansCompany name found: BBC

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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GET /v1/brands/bbc.co.uk

curl https://api.extractbrand.dev/v1/brands/bbc.co.uk \
  -H "Authorization: Bearer YOUR_API_KEY"
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Sampled from bbc.co.uk on . Own this brand? Claim it or report this page.