The logo features stylized blue uppercase typography for 'BARCLAYS' preceded by a graphic eagle symbol in light blue.

Personal banking

barclays.co.uk · sampled · confidence 0.36 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
Also on the page · 7 colours
#accbcf
#4e999d
#2c3a8c
#e1d6c9
#65a7ee
#097580
#162780

Fonts

Barclays Effradisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
The logo features stylized blue uppercase typography for 'BARCLAYS' preceded by a graphic eagle symbol in light blue.

The logo features stylized blue uppercase typography for 'BARCLAYS' preceded by a graphic eagle symbol in light blue.

Sampled from the mark

#ffffff#00a0e0#e0ffff#20c0ff#a0e0ff
Source
jsonld-org
Lightness
0.76
Transparent
no
Plate colour
#ffffff

The page we read

The capture every value above was read from. Its top, at readable scale.

Personal banking's site as it was sampled

The read

The company

Positioning

Barclays provides comprehensive personal banking solutions, including current accounts, mortgages, loans, and savings. Designed to serve everyday consumers and premium banking clients, Barclays helps customers achieve their financial goals through structured products and support. The bank distinguishes itself through accessible services alongside dedicated tier offerings like Premier banking.

Who it is for

UK personal banking customers, range from everyday savings and current account holders to high-income Premier banking clients.

Values

AccessibilityFinancial supportForward progressPremium customer service

Look and feel

Pill corners, spacious layout, corporate, clean.

Reads as

corporatecleantrustedaccessiblestructured

Recurring motifs

pill-shaped CTA buttonsrounded card containershorizontal full-width banner strips
Theme
light
Corners
pill
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
Smiling people in everyday life, children playing outdoors, mobile app screens, debit cards
Imagery composition
Warm natural lighting, candid framing, medium close-ups, clean product shots with device frames
Imagery grading
Vibrant, natural, high warmth and clarity

Voice

The voice reads Professional, Supportive, Encouraging, Direct.

Tone

ProfessionalSupportiveEncouragingDirect

Voice

AuthoritativeTrustworthyClearHelpful

Words it uses

PremierCurrent accountsMortgagesLoansSaving accountsForward

Words it avoids

CheapRiskyHassleComplexJargon
Calls to action
Direct action-oriented verbs indicating financial progression or discovery.
Headline case
sentence
hero headline
Aspirational and exclusive, focusing on added value for Premier users.
meta description
Comprehensive, supportive, and action-oriented listing core services.
The recordwhat we measured, and how sure we are

How the brand reads

Barclays is a major financial institution providing personal banking services including accounts, mortgages, insurance, and premium banking products.

Known for

Personal current accountsMortgages and loansPremier banking servicesUK high-street banking presence

Design personality

Light-mode, clean, structured, and institutional with corporate blue and teal accents over crisp off-white surfaces.

Design conventions

Light background neutral layout (#F9F9F9)Strong corporate blue and teal interactive accents (#010F74, #006DE3, #07747E)Clear hierarchy tailored for broad retail financial services

Writing style

Clear, direct, and encouraging sentence-case copy focused on financial utility and progress.

Audience, inferred

Personal banking customers and high-net-worth retail clients looking for reliable financial management and premium services.

Values, inferred

AccessibilityFinancial supportForward progressPremium customer service

Applying the brand

Use a clean light-mode layout dominated by crisp light grays (#F9F9F9) and whites. Incorporate deep navy (#010F74) and vibrant blue or teal (#006DE3, #07747E) for primary headings, key metrics, and callouts to maintain brand alignment with traditional financial clarity.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.36
Font confidence
0.00
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: Barclays EffraCompany name found: Personal banking

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
motion
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/barclays.co.uk

curl https://api.extractbrand.dev/v1/brands/barclays.co.uk \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

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Sampled from barclays.co.uk on . Own this brand? Claim it or report this page.