The Bank of America logo features a stylized, woven flag mark composed of red and blue ribbon-like geometric stripes alongside bold navy typography.

Bank of America

bankofamerica.com · sampled · confidence 0.77 stale — sampled 38 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text

Fonts

cnx bolddisplay
Headline case
none
Headline tracking
normal
Headline weight
regular
cnx regularbody
The Bank of America logo features a stylized, woven flag mark composed of red and blue ribbon-like geometric stripes alongside bold navy typography.

The Bank of America logo features a stylized, woven flag mark composed of red and blue ribbon-like geometric stripes alongside bold navy typography.

Sampled from the mark

#002060#002080#000080#0000ff#000000
Source
jsonld-org
Lightness
0.02
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Bank of America's site as it was sampled

The read

The company

Positioning

Bank of America exists to make financial lives better through the power of every connection. Serving everyday consumers, small businesses, and large institutions, they offer comprehensive banking, lending, and investment services through Merrill. They differentiate themselves through scale, security, and a purpose-driven approach focused on empowering customers to achieve their financial goals.

Who it is for

Everyday consumers, homeowners, auto buyers, small business owners, and wealth management clients seeking full-service financial solutions.

Values

EmpowermentConnectionFinancial SecurityAccessibility

Look and feel

Rounded corners, balanced layout, corporate, trustworthy.

Reads as

corporatetrustworthyaccessibletraditionalclean

Recurring motifs

white card panels on light gray backgroundsthin gray bounding grid lines in disclosures
Theme
light
Corners
rounded
Density
balanced
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
none
Photography
full-color
Imagery shows
diverse clients and financial advisors in warm interactive consultations, everyday people at home managing finances
Imagery composition
medium close-ups and wide situational shots, natural lighting, subject-focused framing
Imagery grading
natural, warm tones with bright, balanced indoor lighting

Motion

Functional, utility-driven page loads where content panels and widget containers fade and expand smoothly into position.

Signature effects

Container height expansion on loadFade-in content reveals over 500ms to 1500ms
Intensity
subtle
Speed
moderate
Easing
Linear and smooth cubic-bezier transitions
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads Trustworthy, Professional, Empowering, Clear.

Tone

TrustworthyProfessionalEmpoweringClear

Voice

AuthoritativeDirectCustomer-centricReassuring

Words it uses

Financial livesPower to doEvery connectionInvestingSolutions

Words it avoids

CheapGambleRiskyFast cash
Calls to action
Direct, functional, and action-oriented navigation or goal-driven prompts.
Headline case
sentence
hero headline
Empowering and purpose-driven
navigation
Direct, simple, and utilitarian
The recordwhat we measured, and how sure we are

How the brand reads

Bank of America is a global financial services institution offering personal banking, credit cards, mortgages, auto loans, small business solutions, and investment management through Merrill.

Known for

Consumer bankingMerrill Lynch wealth managementCredit cardsNationwide ATMs and branches

Design personality

Traditional, structured, and corporate light-mode layout dominated by clean off-white canvas and classic navy blue tones.

Design conventions

Strict grid structuresFunctional top-level product navigation tabsHigh-contrast call-to-action buttons in primary brand colors

Writing style

Uses simple, direct sentence-case copy focused on utility and financial empowerment, framed around customer capabilities.

Audience, inferred

Everyday consumers, homeowners, auto buyers, small business owners, and wealth management clients.

Values, inferred

EmpowermentConnectionFinancial SecurityAccessibility

Applying the brand

Use a clean light-mode layout built on off-white backgrounds (#F8F8F8) with deep navy blue (#012068) for headers and primary containers. Reserve vibrant red (#E31837) sparingly for key call-to-action buttons and primary highlights. Keep typography structured, corporate, and easy to read.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.77
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (jsonld-org)Primary color extractedSecondary color extractedFonts found: cnx bold, cnx regularCompany name found: Bank of America

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
secondary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/bankofamerica.com

curl https://api.extractbrand.dev/v1/brands/bankofamerica.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

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Sampled from bankofamerica.com on . Own this brand? Claim it or report this page.