Two blue geometric chevron-like shapes overlapping and angled upward, symbolizing collaboration and momentum.

Atlassian

atlassian.com · sampled · confidence 0.94 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
secondary
accent
background
surface
text
Also on the page · 6 colours
#803fa5
#4c6b1f
#cfe1fd
#c75300
#c9c9c9
#bbd1f2

Fonts

Charlie Displaydisplay
Headline case
none
Headline tracking
tight
Headline weight
bold
Charlie Textbody
Two blue geometric chevron-like shapes overlapping and angled upward, symbolizing collaboration and momentum.

Two blue geometric chevron-like shapes overlapping and angled upward, symbolizing collaboration and momentum.

Source
header-img
Transparent
no

The page we read

The capture every value above was read from. Its top, at readable scale.

Atlassian's site as it was sampled

The read

The company

Positioning

Atlassian provides enterprise collaboration and productivity software designed to connect software, IT, and business teams across complex workflows. By uniting cross-functional teams with intelligent, connected tools like Jira and Rovo, Atlassian helps organizations eliminate fragmentation and accelerate project delivery. Their platform empowers enterprises to streamline operations and unlock data-driven insights through modern, AI-powered work management.

Who it is for

Software development, IT service management, and enterprise business teams looking for unified workflow and collaboration tools.

Values

Cross-functional collaborationEnterprise agilityIntelligent automationTransparency

Look and feel

Rounded corners, spacious layout, enterprise, collaborative.

Reads as

enterprisecollaborativemodernstructuredclean

Recurring motifs

subtle UI grid cardssoft light grey background containerspill tag badges
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
no
Icons
filled
Illustration
flat
Photography
full-color
Imagery shows
diverse professionals collaborating in modern office environments alongside digital UI elements
Imagery composition
framed within UI components, shallow depth of field, focused subjects
Imagery grading
natural, crisp, with rich contrast and blue brand accents

Motion

Subtle, smooth reveals where content cards and statistics fade and translate into view over 750ms while background lists move continuously in an ambient loop.

Signature effects

content card fade-and-rise on scrollcontinuous horizontal list ticker loop
Intensity
subtle
Speed
moderate
Easing
linear
Scroll animations
no
Hover effects
no
Honours reduced motion
no

Voice

The voice reads professional, authoritative, enabling, modern.

Tone

professionalauthoritativeenablingmodern

Voice

structuredclearsolution-orientedenterprise-focused

Words it uses

collaborationteamsagentic enterpriseAI thinkingacceleration

Words it avoids

bloatwaresiloedlegacy processes
Calls to action
Direct, functional action prompts focusing on platform solutions and resources.
Headline case
sentence
hero headline
Clear and direct enterprise positioning.
content cards
Informative, insight-driven, and metric-focused.
The recordwhat we measured, and how sure we are

How the brand reads

Atlassian builds collaboration and workflow management software for software engineering, IT, and enterprise business teams.

Known for

JiraConfluenceTrelloEnterprise collaboration software

Design personality

Clean, airy, and structured with high contrast dark elements and signature vibrant accent colors.

Design conventions

Light background palette (#FEFEFE) with dark charcoal text (#111214)Card-based grid layouts for resources and metricsHigh-contrast primary action buttons

Writing style

Direct, benefit-driven title case and sentence case headlines supported by concrete metrics and enterprise case studies.

Audience, inferred

Software development, IT service management, and business leadership teams.

Values, inferred

Cross-functional collaborationEnterprise agilityIntelligent automationTransparency

Applying the brand

Use a clean light background (#FEFEFE) with crisp dark typography (#111214) and Atlassian blue highlights (#1868DB) for primary focal points and key metrics. Maintain structured card layouts and ample whitespace.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.94
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color extractedFonts found: Charlie Display, Charlie TextCompany name found: Atlassian

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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