The Amplitude logo features a stylized capital 'A' formed by a gradient blue geometric symbol paired with a clean, modern sans-serif wordmark 'Amplitude'.

Amplitude

amplitude.com · sampled · confidence 0.53 stale — sampled 36 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
accent
background
surface
text
Also on the page · 3 colours
#d5ddfa
#1e61f0
#0a0f29

Fonts

Gellixdisplaycustom webfont
Headline case
none
Headline tracking
tight
Headline weight
bold
The Amplitude logo features a stylized capital 'A' formed by a gradient blue geometric symbol paired with a clean, modern sans-serif wordmark 'Amplitude'.

The Amplitude logo features a stylized capital 'A' formed by a gradient blue geometric symbol paired with a clean, modern sans-serif wordmark 'Amplitude'.

Sampled from the mark

#ffffff
Source
inline-svg
Lightness
1.00
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Amplitude's site as it was sampled

The read

The company

Positioning

Amplitude is an AI-powered product intelligence platform designed to usher in a new era for modern product teams. By integrating analytics, feedback, and automated AI agents into every stage of development, Amplitude helps teams build self-improving products. Unlike traditional standalone analytics tools, Amplitude connects user journey tracking, real-time feedback distillation, and actionable agent insights into a single reliable platform.

Who it is for

Product managers, growth leads, data analysts, and engineering teams building digital products.

Values

AI-Driven InnovationData Trust & GovernanceContinuous Self-ImprovementUser-Centric Intelligence

Look and feel

Rounded corners, spacious layout, gradients, modern, clean.

Reads as

moderncleanenterprisedata-drivenpolished

Recurring motifs

rounded tab barsproduct mockup container cards with subtle borderslogo gridsarea charts with subtle gradient fills
Theme
light
Corners
rounded
Density
spacious
Borders
solid
Shadows
subtle
Gradients
yes
Icons
outlined
Illustration
flat
Photography
full-color
Imagery shows
portraits of real product leaders and team members against neutral studio backgrounds, as well as digital product mockup screenshots
Imagery composition
centered headshots inside vertical cards, clear UI screen mockups with generous white space around components
Imagery grading
natural tone studio lighting for portraits, clean high-contrast render for product screenshots

Motion

Snappy sequential reveals drive data UI state changes while an ambient horizontal marquee loops continuously in the background.

Signature effects

staggered text opacity fade-ins on loadwidth expansion bars for data graphicslooping continuous horizontal ticker marquee
Intensity
subtle
Speed
fast
Easing
linear and smooth cubic-bezier transitions
Scroll animations
no
Hover effects
yes
Honours reduced motion
no

Voice

The voice reads innovative, confident, focused, clear.

Tone

innovativeconfidentfocusedclear

Voice

authoritativeforward-lookinganalytical

Words it uses

self-improving productsproduct analyticsAI Agentsfull user journeydata setup funnel

Words it avoids

vanity metricsstatic dashboardslegacy analyticsguesswork
Calls to action
Action-oriented and trial-focused value propositions, such as 'Start free with 2M events per month'.
Headline case
sentence
hero headline
Visionary and bold, setting a high-level paradigm shift
navigation
Direct, feature-focused, and descriptive
CTA
Generous, direct, and action-driven
The recordwhat we measured, and how sure we are

How the brand reads

Amplitude provides AI-powered product analytics and user feedback tools that help digital product teams build self-improving products. Its platform measures user journeys, automates feedback distillation, and tracks the impact of AI agents.

Known for

Digital product analyticsBehavioral event trackingAI-driven user journey analysisHeatmaps and in-app surveys

Design personality

Modern, crisp, and high-tech light-mode visual design anchored by dark electric blue accents against clean light gray backgrounds.

Design conventions

Light neutral backgrounds with stark dark typographyVibrant blue CTA buttons for high visual contrastDense navigational dropdown menus organized by product capabilitiesDashboard-style UI inline animations and metrics cards

Writing style

Concise, active-verb statements combining big-picture visionary positioning with precise technical terminology.

Audience, inferred

Product managers, growth leads, software engineers, and data analytics leaders.

Values, inferred

AI-Driven InnovationData Trust & GovernanceContinuous Self-ImprovementUser-Centric Intelligence

Applying the brand

Use a clean light-mode palette featuring #FBFBFC as the primary canvas color, paired with sharp dark typography (#030303) and bold electric blue accents (#1E61F0 or #0052F2) for focal points and calls to action. Present data using clean structured cards with subtle borders and fast, sequential fade-in transitions.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
NextJsVite
Overall confidence
0.53
Font confidence
1.00
Schema version
v2

The score was built from

Logo not foundPrimary color extractedSecondary color not foundFonts found: GellixCompany name found: Amplitude

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 19 fields
description
0.00
industry
0.00
tagline
0.00
accessibility.contrast_target
0.85
audience
0.85
brand_intelligence
0.85
colors
0.85
contrast
0.85
copywriting
0.85
font_availability
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
positioning_statement
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

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  -H "Authorization: Bearer YOUR_API_KEY"
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