Airtable
Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
The kit
Brand colours
Click a colour to copy its hex.
Also on the page · 3 colours
Fonts
- Headline case
- none
- Headline tracking
- tight
- Headline weight
- bold
Logo
The Airtable logo features a stylized geometric 3D box or folded icon made of three distinct segments, paired with a modern sans-serif wordmark.
Sampled from the mark
- Source
- inline-svg
- Lightness
- 0.01
- Transparent
- yes
The page we read
The capture every value above was read from. Its top, at readable scale.
The read
The company
Positioning
Airtable provides an enterprise-ready platform designed to build AI workflows, custom apps, and automated agents. Built for teams across organizations, it enables seamless real-time collaboration and automates manual, repetitive tasks in minutes. Airtable sets itself apart by empowering businesses to create flexible, data-driven interfaces, AI workflows, and deeply integrated operations within a single connected workspace.
Who it is for
Enterprise leaders, operations teams, product managers, and decision-makers seeking to streamline cross-functional workflows and automate processes with AI.
Values
Enterprise ReadyConnected CollaborationAgile InnovationAutomated EfficiencyLook and feel
Rounded corners, balanced layout, modern, enterprise.
Reads as
modernenterprisecrispstructuredtech-forwardRecurring motifs
structured tabbed cardsthin gray section bordersintegration ring diagram- Theme
- light
- Corners
- rounded
- Density
- balanced
- Borders
- solid
- Shadows
- subtle
- Gradients
- no
- Icons
- outlined
- Illustration
- flat
- Photography
- full-color
- Imagery shows
- software UI previews, workflow dashboards, office settings, integration logos
- Imagery composition
- clean UI card embeds, framed app interfaces, grid alignments
- Imagery grading
- natural, clean, high-contrast
Motion
Smooth, deliberate, and progressive reveals bring data UI cards and campaign concepts to life quietly as the user scrolls.
Signature effects
Scroll-triggered opacity and transform reveals on UI cardsImage filter and transform transitions over long durationsProgress bar and risk summary entry reveals- Intensity
- moderate
- Speed
- moderate
- Easing
- Gentle ease curves for image reveals paired with crisp linear transitions for data component entry
- Scroll animations
- yes
- Hover effects
- no
- Honours reduced motion
- no
Voice
The voice reads Professional, Empowering, Modern, Capable.
Tone
ProfessionalEmpoweringModernCapableVoice
AuthoritativeDirectAction-orientedWords it uses
Enterprise-readyAI WorkflowsAutomateStreamlineConnected workspaceDeployCustom interfacesWords it avoids
SpreadsheetsBasic tablesSimple toolsManual entry- Calls to action
- Action-driven imperatives focusing on immediate deployment or access, such as 'Try it now' or 'Deploy thousands of agents'.
- Headline case
- title
- hero headline
- Bold, expansive, and unifying
- navigation labels
- Direct, feature-focused, and value-oriented
- CTA
- Urgent, direct, and actionable
The recordwhat we measured, and how sure we are
How the brand reads
Airtable is a cloud collaboration platform that allows organizations to build custom AI workflows, applications, and automated business processes across teams.
Known for
Custom relational databasesInteractive data interfacesAI-driven workflow automationEnterprise-grade business operationsDesign personality
Clean, light-mode enterprise interface anchored by high-contrast dark text (#0E0E0E) over bright off-white surfaces (#FBFBFC), accented with vibrant blues (#254FAD) and purple badges.
Design conventions
Light-mode canvas with high visual clarityStructured card layouts and tabular risk summariesFeature-highlight badges using bright accent colorsClear visual hierarchy anchored in strong typographyWriting style
Short, powerful statements using verb-first structures ('Build', 'Deploy', 'Streamline') with an emphasis on enterprise scalability and modern AI capability.
Audience, inferred
Enterprise business leaders, product managers, and operations directors seeking to automate workflows and build custom apps without custom code.
Values, inferred
Enterprise ScaleConnected WorkflowsIntelligent AutomationReal-time CollaborationApplying the brand
Use a crisp off-white canvas (#FBFBFC) with dark charcoal text (#0E0E0E) for high legibility. Introduce primary blue (#254FAD) for key metrics and headers, using secondary purple accents (#C58AFF) sparingly for highlights, callouts, or tags. Maintain structured, card-based layouts.
Spacing and accessibility
- Base unit
- 8px
- Scale
- 0.5 · 1 · 2 · 3 · 4 · 6 · 8
- Content margin
- 24px
- Contrast target
- AAA
- Minimum font size
- 16px
- Colourblind safe
- yes
How this was read
- Platform
- NextJsVite
- Overall confidence
- 0.23
- Font confidence
- 0.00
- Schema version
- v2
The score was built from
Logo not foundPrimary color extractedSecondary color extractedFonts found: ATSeasonSans, Haas Groot DispCompany name found: AirtableNothing could fill
font_availabilityConfidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.
Read something wrong? Sample it again — this page follows within 15 minutes.
Confidence per field · 19 fields
- description
- 0.00
- industry
- 0.00
- tagline
- 0.00
- font_availability
- 0.30
- accessibility.contrast_target
- 0.85
- audience
- 0.85
- brand_intelligence
- 0.85
- colors
- 0.85
- contrast
- 0.85
- copywriting
- 0.85
- fonts
- 0.85
- logo_description
- 0.85
- motion
- 0.85
- name
- 0.85
- positioning_statement
- 0.85
- tone
- 0.85
- values
- 0.85
- visual_style
- 0.85
- voice
- 0.85
Get this as JSON
GET /v1/brands/airtable.com
curl https://api.extractbrand.dev/v1/brands/airtable.com \
-H "Authorization: Bearer YOUR_API_KEY"Sampled from airtable.com on . Own this brand? Claim it or report this page.