The iconic 'Bélo' symbol—a continuous line looping into a heart-like, teardrop-shaped location pin with a central loop depicting a person or location marker, next to the wordmark 'airbnb'.

Airbnb

airbnb.com · sampled · confidence 0.73 stale — sampled 41 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary
background
surface
text

Fonts

Airbnb Cereal VFdisplay
Headline case
none
Headline tracking
normal
Headline weight
bold
The iconic 'Bélo' symbol—a continuous line looping into a heart-like, teardrop-shaped location pin with a central loop depicting a person or location marker, next to the wordmark 'airbnb'.

The iconic 'Bélo' symbol—a continuous line looping into a heart-like, teardrop-shaped location pin with a central loop depicting a person or location marker, next to the wordmark 'airbnb'.

Sampled from the mark

#ff4060#ffffff#ff2060#ffe0e0#ff6080
Source
favicon
Lightness
0.34
Transparent
yes

The page we read

The capture every value above was read from. Its top, at readable scale.

Airbnb's site as it was sampled

The read

The company

Positioning

Airbnb exists to connect travelers with unique accommodations and local experiences across the globe, offering an alternative to traditional hotel stays. They serve diverse global travelers looking for tailored trips, as well as property owners looking to monetize their spaces. What makes Airbnb different is its massive, community-driven network featuring millions of homes, Guest Favorites, and host-led activities across more than 220 countries and regions.

Who it is for

Global travelers, vacationers, remote workers, and property owners seeking short-term rental hosting opportunities.

Values

CommunityBelongingTrustAccessibility

Look and feel

Pill corners, balanced layout, friendly, clean.

Reads as

friendlycleanfunctionalmodernaccessible

Recurring motifs

pill-shaped search barrounded card overlaysthin light gray horizontal dividers
Theme
light
Corners
pill
Density
balanced
Borders
solid
Shadows
subtle
Gradients
no
Icons
outlined
Illustration
3d

Motion

Snappy and functional UI transitions: navigation tabs fade and translate rapidly, while search bars and consent banners reveal instantly with smooth linear and custom easing curves.

Signature effects

Quick opacity fades on UI tabsSmooth transform spring slides on search containersInstant overlay and banner reveals with subtle opacity transitions

Libraries detected

lottie
Intensity
subtle
Speed
fast
Easing
Custom linear spring curves and short linear timing functions
Scroll animations
yes
Hover effects
yes
Honours reduced motion
yes

Voice

The voice reads Welcoming, Clear, Direct, Inspiring.

Tone

WelcomingClearDirectInspiring

Voice

ApproachableHelpfulInclusive

Words it uses

Vacation RentalsGuest FavoritesUnique HomesExperiencesBecome a host

Words it avoids

Cheap lodgingMotel roomsStandard booking
Calls to action
Direct, functional, and action-oriented commands such as 'Become a host' or 'Log in or sign up'.
Headline case
title
navigation
Functional and clear, focusing on utility and hosting paths
search and filter UI
Direct and prompt-driven to help users quickly select location and dates
meta descriptions
Inspirational yet quantitative, highlighting options and global scale
The recordwhat we measured, and how sure we are

How the brand reads

Airbnb provides an online marketplace for vacation rentals, unique homes, and local experiences worldwide.

Known for

Vacation rentalsGuest FavoritesUnique staysGlobal lodging marketplace

Design personality

Light-mode, clean, and content-first with subtle functional accents and high readability.

Design conventions

Clean grid layoutsOff-white and light gray background surfacesHigh contrast textProminent search interfaceAccented brand color triggers

Writing style

Clear, straightforward, and benefits-driven, using precise numbers to demonstrate global reach.

Audience, inferred

Global leisure and business travelers seeking distinct local stays and experiences, alongside hosts renting out property.

Values, inferred

CommunityBelongingTrustAccessibility

Applying the brand

Use a clean light-mode theme centered on off-white backgrounds (#F9F9F9) with soft gray borders (#E4E4E4). Apply dark charcoal (#252525) for high-legibility text and sparingly use the vibrant coral accent (#FF385C) for focal points or key calls to action.

Spacing and accessibility

Base unit
8px
Scale
0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin
24px
Contrast target
AAA
Minimum font size
16px
Colourblind safe
yes

How this was read

Platform
Generic
Overall confidence
0.73
Font confidence
1.00
Schema version
v2

The score was built from

Logo found (favicon)Primary color extractedSecondary color not foundFonts found: Airbnb Cereal VFCompany name found: Airbnb

Nothing could fill

font_availabilitysecondary

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Read something wrong? Sample it again — this page follows within 15 minutes.

Confidence per field · 23 fields
description
0.00
industry
0.00
secondary
0.00
tagline
0.00
font_availability
0.30
accessibility.contrast_target
0.85
audience
0.85
background
0.85
brand_intelligence
0.85
contrast
0.85
copywriting
0.85
fonts
0.85
logo_description
0.85
motion
0.85
name
0.85
palette
0.85
positioning_statement
0.85
primary
0.85
text
0.85
tone
0.85
values
0.85
visual_style
0.85
voice
0.85

Get this as JSON

GET /v1/brands/airbnb.com

curl https://api.extractbrand.dev/v1/brands/airbnb.com \
  -H "Authorization: Bearer YOUR_API_KEY"
Read the quickstart

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Sampled from airbnb.com on . Own this brand? Claim it or report this page.