ABC

abc.com · sampled 2026-08-04 · confidence 0.84 stale — sampled 32 days ago

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

Is this your brand?

The kit

Brand colours

Click a colour to copy its hex.

primary

accent

surface

text

Also on the page · 4 colours

#343330

#60534d

#0e1326

#0066cc

Fonts

abc gt america standard bolddisplay

Headline case: none
Headline tracking: normal
Headline weight: bold

abc gt america standard regularbody

Logo

A classic circular emblem featuring lowercase sans-serif 'abc' lettering enclosed within a solid black ring with a subtle border.

Source: header-img
Transparent: no

The page we read

The capture every value above was read from. Its top, at readable scale.

The read

The company

Positioning

ABC provides instant digital access to its complete ecosystem of television entertainment, news broadcasting, and live streaming programming. Serving mainstream audiences, cord-cutters, and broadcast fans across America, the platform delivers full episodes, exclusive video extras, and continuous live broadcasts across desktop and mobile devices. By pairing a dark media-first interface with intuitive category navigation, ABC offers an accessible hub for exploring popular broadcast shows and live entertainment.

Who it is for

Mainstream television viewers, live news audiences, streaming users, and fans of broadcast entertainment programs.

Values

AccessibilityEntertainmentImmediacyChoice

Look and feel

Rounded corners, dense layout, gradients, cinematic, dark-mode.

Reads as

cinematicdark-modecontent-richstreamingmodern

Recurring motifs

horizontal scrolling carouselsgrid arrays of media cardscategory badge overlayspill-shaped buttons

Theme: dark
Corners: rounded
Density: dense
Borders: solid
Shadows: subtle
Gradients: yes
Icons: outlined
Illustration: none
Photography: full-color
Imagery shows: television show stills, promotional cast photos, reality TV contestants, dynamic performance art
Imagery composition: 16:9 poster crops, portrait key art cards, horizontal hero banners with gradient overlays
Imagery grading: vibrant, high-saturation entertainment imagery balanced by dark vignette overlays

Motion

Continuous, smooth media reveals: tile groups softly scale and fade into place on load while empty list items parallax smoothly across the background.

Signature effects

tilegroup fade and transform reveal over 500mscontinuous ambient parallax transform loops over 60000msmicro interactive hover transitions on interactive cards

Intensity: moderate
Speed: moderate
Easing: Custom responsive cubic-bezier transitions paired with steady linear continuous motions
Scroll animations: yes
Hover effects: yes
Honours reduced motion: no

Voice

The voice reads Direct, Accessible, Media-centric, Functional.

Tone

DirectAccessibleMedia-centricFunctional

Voice

ClearInvitingUtility-driven

Words it uses

WatchLive TVbrowseexclusive videosfree episodes

Words it avoids

enterprisesaasworkflowb2bdocumentation

Calls to action: Action-oriented verbs paired with content categories or simple access prompts.
Headline case: title

hero headline: Promotional and direct, emphasizing immediate viewing and free video access.
navigation label: Ultra-concise, transactional category labels for immediate discovery.

The recordwhat we measured, and how sure we are

How the brand reads

ABC is a major broadcast and digital streaming network providing live TV, news, and full episodes of popular television shows online.

Known for

Broadcast television showsLive TV streamingFree full episodesExclusive video content

Design personality

Cinematic dark-mode streaming hub dominated by deep black backgrounds (#010101) with clean electric blue accents.

Design conventions

Dark media-first interfaceTop horizontal navigation barContent grid tile layoutsHigh-contrast accent buttons for call-to-actions

Writing style

Short, directive, and content-focused commands using verbs like 'Watch', 'browse', and 'try'.

Audience, inferred

Television consumers, live sports/news followers, and online streaming viewers seeking free and live TV programming.

Values, inferred

AccessibilityEntertainmentImmediacyChoice

Applying the brand

Design slides with a true dark-mode aesthetic utilizing deep black backgrounds (#010101) and dark neutral cards (#1A1B1B). Reserve vibrant electric blue (#0066CC or #3860BE) exclusively for focal points, high-priority statistics, and key action callouts. Keep text crisp white or pale gray for maximum readability against dark backgrounds.

Spacing and accessibility

Base unit: 8px
Scale: 0.5 · 1 · 2 · 3 · 4 · 6 · 8
Content margin: 24px
Contrast target: AAA
Minimum font size: 16px
Colourblind safe: yes

How this was read

Platform: Generic
Overall confidence: 0.84
Font confidence: 1.00
Schema version: v2

The score was built from

Logo found (header-img)Primary color extractedSecondary color not foundFonts found: abc gt america standard bold, abc gt america standard regularCompany name found: ABC

Nothing could fill

font_availability

Confidence is 0 to 1 — a low score is reported, never hidden. Set a floor in your own code and fall back to your defaults below it, rather than shipping the raw score as certainty.

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Confidence per field · 19 fields

description: 0.00
industry: 0.00
tagline: 0.00
accessibility.contrast_target: 0.30
contrast: 0.30
font_availability: 0.30
audience: 0.85
brand_intelligence: 0.85
colors: 0.85
copywriting: 0.85
fonts: 0.85
logo_description: 0.85
motion: 0.85
name: 0.85
positioning_statement: 0.85
tone: 0.85
values: 0.85
visual_style: 0.85
voice: 0.85

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Sampled from abc.com on 2026-08-04. Own this brand? Claim it or report this page.